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All Journal Contemporary Islamic Economic and Business Review Jurnal Pengabdian dan Pemberdayaan Masyarakat
Yeni Nurkhasanah
Universitas An Nasher Cirebon Indonesia
Economics, Econometrics & Finance

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Literasi Keuangan Syariah dan Kemudahan Penggunaan sebagai Determinan Keputusan Menggunakan Mobile Banking Syariah Sri Rahayu; Nur Eka Setiowati; Yeni Nurkhasanah
CIEBER: Contemporary Islamic Economic and Business Review Vol. 2 No. 2 (2026): Ekonomi Berdampak dan Berkelanjutan
Publisher : Fakultas Ekonomi dan Bisni Islam UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/cieber.v2i2.35

Abstract

This study aims to analyze and measure the effect of Islamic financial literacy and perceived user convenience on decisions to use Islamic mobile banking. The research method used in this study is quantitative, with data collected through a Google Forms questionnaire. The sampling technique used is Probability Sampling with a random sampling type, the number of respondents is 96 people. The population is Islamic Commercial Bank (BUS) customers who use Islamic mobile banking in Majalengka District. The data analysis used is the research instrument test, classical assumption test, and hypothesis testing. The results showed that Islamic financial literacy (X1) had no significant effect, while perceived user convenience (X2) had a significant effect on the decision to use Islamic mobile banking (Y). Simultaneously, X1 and X2 have a significant effect on Y with a contribution of 78.6%; the remaining 21.4% is influenced by other factors outside this study. The results show that the perception of user convenience is more dominant than Islamic financial literacy, thus providing a strategic contribution to the development of Islamic banking services.
Pendampingan Smart Branding Sebagai Strategi Penguatan Daya Saing UMKM Lokal Desa Weragati Kabupaten Majalengka Nur Haida; Wartoyo Wartoyo; Yeni Nurkhasanah
Al-Takzim: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2026): Pengabdian Masyarakat Berdampak dan Berkelanjutan
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/al-takzim.v2i1.8

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in rural areas often face limited knowledge about branding and digital marketing, so the competitiveness of their products tends to be low in the midst of increasingly competitive market competition. This article examines the implementation of the mentoring program "MSME Smart Branding in Weragati Village, Palasah District, Majalengka Regency. With a qualitative-descriptive case study approach analyzed through the framework of Asset-Based Community Development (ABCD), this article examines the process, achievements, and limitations of digital branding and marketing assistance programs for village MSME actors, as well as mapping their position in similar service studies. The findings show that student-based mentoring programs contribute to increasing the awareness of MSME actors about the importance of brand identity, packaging, and social media utilization, even though the limited duration of activities and the absence of a post-activity evaluation mechanism are critical notes for the sustainability of the program. This article provides practical contributions in the form of a student-based short-term branding mentoring model that can be replicated in similar service programs, as well as theoretical contributions in the form of strengthening the argument that the asset-based approach (ABCD) is relevant to be applied in the context of temporary assistance for village MSMEs.
Co-Authors Nur Eka Setiowati Nur Haida Sri Rahayu Wartoyo Wartoyo