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EVALUATING THE PERFORMANCE OF ONLINE FOOD DISTRIBUTION SYSTEMS: A CUSTOMER PERSPECTIVE IN JAMBI CITY Bella Suryani; Achmad Mulyono; Sandi Yudha Barri Zaqy
Journal of Applied Accounting And Business Vol. 7 No. 2 (2025): JAAB - Desember 2025
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/jaab.v7i2.530

Abstract

This study aims to analyze the influence of delivery delays, order inaccuracies, and courier capacity limitations on the distribution performance of online food delivery (OFD) services in Jambi City from a customer perspective. This study used a quantitative approach with 100 respondents who had used OFD services more than twice. Data were collected through an online questionnaire and analyzed using multiple linear regression with the help of SPSS. The results showed that all three independent variables simultaneously had a significant effect on distribution performance. Partially, the variables of order inaccuracies and courier capacity limitations had a positive and significant effect on distribution performance, while delivery delays had no significant effect. The Adjusted R Square value of 39.4% indicates that the model is able to explain variations in distribution performance quite well. These findings indicate that the effectiveness of the courier operational system and the accuracy of order processing play an important role in improving the efficiency of the OFD supply chain in medium-sized urban areas such as Jambi. The results of this study are expected to provide a strategic basis for service providers in improving delivery systems and logistics capacity management.
ANALISIS PROSEDUR PENERIMAAN BARANG DI GUDANG MATERIAL PT TJ Bella Suryani; Achmad Mulyono
Technologic Vol 16 No 2 (2025): TECHNOLOGIC
Publisher : LPPM Politeknik Astra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52453/technologic.v16i2.484

Abstract

Penelitian ini mengatasi permasalahan ketidaksesuaian antara Standar Operasional Prosedur (SOP) dan implementasi aktual pada aktivitas penerimaan barang di gudang material PT TJ. Tujuan penelitian adalah mengidentifikasi kesenjangan prosedural yang menyebabkan inefisiensi dan keterlambatan dalam proses administrasi. Metode yang digunakan adalah deskriptif komparatif dengan pendekatan Business Process Management (BPM) yang mencakup tahapan Process Identification, Process Discovery, Process Analysis, dan Process Redesign. Data dikumpulkan melalui observasi langsung, wawancara dengan personel gudang, serta analisis dokumen. Hasil penelitian menunjukkan bahwa 78% aktivitas (7 dari 9) proses aktual tidak tercantum dalam SOP, menyebabkan ketidakkonsistenan dan keterlambatan waktu hingga 30 menit terutama bagi personel baru. Usulan perbaikan meliputi integrasi aktivitas pemeriksaan kendaraan dan pelabelan, serta penyusunan instruksi kerja berbasis narasi dan diagram alir untuk memperjelas proses administrasi. Implementasi usulan ini diproyeksikan dapat mengurangi waktu administrasi sekitar 30–40%, meningkatkan konsistensi prosedur, serta efisiensi operasional. Penelitian ini memberikan kontribusi pada pengelolaan gudang bahan baku di industri plastik Indonesia dengan model perbaikan prosedur yang terukur dan berbasis teori BPM.
PENGARUH KUALITAS PLATFORM, KEBERMANFAATAN, DAN KEPERCAYAAN TERHADAP MINAT PENGGUNAAN SISTEM PEMASARAN BUMDES KERINCI Andel Hopi Candra; Achmad Mulyono; Dila Nurlaila; Ainur Risma Aulia; Sri Wahyu Hariyani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5768

Abstract

Abstract: This study aims to analyze the influence of platform quality, perceived usefulness, and trust on the intention to use integrated digital marketing systems in Village-Owned Enterprises (BUMDes) in Kerinci Regency. Employing a quantitative explanatory approach, data were collected from 165 BUMDes managers using purposive sampling and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that the model explains 78.9% of the variance in usage intention. Perceived usefulness was identified as the strongest predictor (β =0.428), followed by trust (β =0.361) and platform quality (β =0.185). These findings confirm that in the rural economy context, usefulness has evolved from mere economic efficiency to accessing intellectual capital through educational features. The study concludes that trust serves as a vital risk mitigation mechanism, and village digital platforms must transform into knowledge hubs to enhance sustainable technology adoption. Keyword: BUMDes; Digital Marketing; Perceived Usefulness; Platform Quality; Trust Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas platform, persepsi kebermanfaatan, dan kepercayaan terhadap minat penggunaan sistem pemasaran digital terintegrasi pada Badan Usaha Milik Desa (BUMDes) di Kabupaten Kerinci. Menggunakan pendekatan kuantitatif eksplanatori, data dikumpulkan dari 165 pengelola BUMDes melalui teknik purposive sampling dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa model mampu menjelaskan 78,9% varians minat penggunaan. Persepsi kebermanfaatan teridentifikasi sebagai prediktor terkuat (β=0.428), diikuti oleh kepercayaan (β=0.361) dan kualitas platform (β=0.185). Temuan ini mengonfirmasi bahwa dalam konteks ekonomi pedesaan, kebermanfaatan telah berevolusi dari sekadar efisiensi ekonomi menjadi akses terhadap modal intelektual melalui fitur edukasi. Penelitian menyimpulkan bahwa kepercayaan berfungsi sebagai mekanisme mitigasi risiko yang vital, dan platform digital desa harus bertransformasi menjadi pusat pengetahuan (knowledge hub) untuk meningkatkan adopsi teknologi yang berkelanjutan. Kata kunci: BUMDes; Kebermanfaatan; Kepercayaan; Kualitas Platform; Pemasaran Digital.