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All Journal JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner
Lita Arfah
Universitas Islam Al-Kifayah Riau
Religion Humanities Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Analisis Strategi Pemasaran Toko Online Dalam Meningkatkan Penjualan Dian Martha Darman; Marro’aini Marro’aini; Lita Arfah; Nursakinah Nursakinah
JEKPEND: Jurnal Ekonomi dan Pendidikan Vol 9, No 2 (2026): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jekpend.v9i2.88495

Abstract

E-commerce is a place where transactions or exchanges of information occur between sellers and buyers in the virtual world. The MSME sector in Pekanbaru City is currently showing quite significant growth. There was an increase in the number of MSMEs in 2024, reaching 26,684 units. One of the MSMEs operating in the Muslimah fashion sector is Handsqob Onlineshop. Therefore, this research aims to conduct an in-depth analysis of the digital marketing strategies implemented by Handsqob Onlineshop across various digital platforms in order to design effective, innovative, and competitive marketing strategies amidst increasingly fierce competition. The research method in this study uses a qualitative approach with the application of SWOT analysis to determine the marketing strategy at Handsqob Onlineshop. Based on the SWAT analysis conducted, the best step that can be taken is to implement the SO (Strengths–Opportunities) strategy, which involves utilizing all the strengths possessed to seize the existing opportunities. This can be achieved through the optimization of digital marketing, strengthening collaborations with influencers, and developing product lines that meet market needs
International Marketing Adaptation Strategies of Riau Sago Noodles to Meet Taiwanese Consumer Preferences: Analysis of Smes in Riau Province Lita Arfah
JEKPEND: Jurnal Ekonomi dan Pendidikan Vol 9, No 2 (2026): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jekpend.v9i2.88373

Abstract

This study aims to examine the international marketing adaptation strategies adopted by Riau sago noodle SMEs to meet Taiwanese consumer preferences and identify the challenges encountered during market expansion. A qualitative multiple case study approach was employed to gain an in-depth understanding of SMEs' adaptation practices. Data were collected through semi-structured interviews, observations, and document analysis involving ten participants, including SME owners, a production manager, an export consultant, a government representative, and an SME development officer in Riau Province, Indonesia. First, SMEs adapted their products to align with Taiwanese consumer preferences by improving product quality, modifying flavor and texture where appropriate, and ensuring compliance with food safety and quality standards required for export markets. Second, packaging and labeling were redesigned by incorporating vacuum-sealed packaging and bilingual information to enhance product attractiveness and consumer trust. Third, SMEs adopted cultural branding strategies by positioning Riau sago noodles as authentic traditional Malay food products with distinctive cultural heritage. Fourth, digital marketing platforms were utilized to promote products internationally and establish direct interactions with potential consumers. Finally, several challenges were identified, including limited market intelligence, certification requirements, and inadequate export networks.The study concludes that successful internationalization requires an integrated adaptation process combining product innovation, cultural authenticity, digital marketing capabilities, and institutional support. These findings provide theoretical contributions to the SME internationalization literature and practical implications for developing export-oriented strategies for traditional food products in emerging economies.  
Behavior of Generation Z Is Revie Swed from the Perspective of Islamic Economics Nur Sakinah; Indra Kurniawan; Lita Arfah; Marro’aini; Indra Kurniawan
Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner Vol. 5 No. 2 Mei 2026: Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/jipsi.v5i2.1047

Abstract

This study aims to analyze the phenomenon of Fear of Missing Out (FOMO) in Generation Z's online shopping behavior and review it from the perspective of Islamic Economics. This study uses a qualitative descriptive approach with data collection techniques through interviews, observations, and documentation involving Generation Z individuals who actively shop online. Data is analyzed through the stages of data reduction, data presentation, and conclusion drawn. The results show that FOMO influences online shopping behavior through the desire to follow trends, buy products that are currently viral, respond to influencer recommendations, and take advantage of digital promotions such as flash sales and limited-time discounts. These factors often drive impulse purchases without considering the actual needs. From the perspective of Islamic Economics, consumption behavior driven by FOMO has the potential to cause excessive attitudes and waste if not accompanied by self-control. Therefore, the principles of benefit, moderation, and responsibility in asset management are important guidelines in directing online shopping behavior
Co-Authors Dian Martha Darman Indra Kurniawan Indra Kurniawan Marro’aini Marro’aini Marro’aini Nur Sakinah Nursakinah Nursakinah