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This Author published in this journals
All Journal Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Lili Fadli Muhamad
Universitas Muhammadiyah Bekasi Karawang (UMBK)
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Transforming Competitive MSMEs through Community Engagement: Integrating Digital Technology and Local Wisdom Suherlan; Lili Fadli Muhamad; Valentino Aris
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 1 (2026): January 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i1.325

Abstract

This study aims to examine the transformation of competitive Micro, Small, and Medium Enterprises (MSMEs) through community engagement, with a particular emphasis on the integration of digital technology and local wisdom. The research employs a literature review method using a qualitative approach and descriptive analysis of 29 selected scientific articles published between 2021 and 2025. Data sources were obtained from Google Scholar and various credible websites relevant to community engagement and MSME development. The findings indicate that community engagement plays a strategic role as an empowerment instrument capable of bridging the gap between academic innovation and the practical needs of MSMEs. The integration of digital technology has been proven to enhance business efficiency and market expansion, while local wisdom functions as a source of differentiation and product identity that strengthens competitiveness. However, the success of MSME transformation is highly dependent on the sustainability of mentoring, the suitability of technology to the capacity of business actors, and sensitivity to the socio-cultural context. This study is expected to contribute to the academic literature on community engagement and serve as a conceptual foundation for policy formulation and sustainable MSME empowerment practices.
Community Service in the Perspective of Social Innovation: Efforts to Enhance Value Added and Competitiveness of MSMEs Frans Sudirjo; Lili Fadli Muhamad; Dewa Oka Suparwata
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 2 (2026): May 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i2.338

Abstract

This study aims to enrich the literature on community service by examining the role of social innovation in enhancing value added and the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). The study employs a qualitative approach using a literature review method and descriptive analysis. Data were collected from various sources, including Google Scholar and credible websites, covering the period from 1994 to 2026. From an initial pool of 50 articles, a rigorous selection process based on relevance and quality resulted in 31 articles for further analysis. The findings indicate that community service based on social innovation can enhance MSME capacity through participatory approaches, cross-sector collaboration, and the utilization of digital technology. The integration of theories such as Social Innovation Theory, Participatory Development Theory, and the Resource-Based View reinforces that program success is determined by active community involvement and the strengthening of innovation ecosystems. Furthermore, the analyzed case studies show that social innovation can increase product value added, expand market access, and sustainably strengthen MSME competitiveness. This study is expected to contribute to the development of more innovative, inclusive, and adaptive community service models in response to economic dynamics.
Social Commerce and MSME Development in the Digital Economy Budi Sunarso; Fahrina Mustafa; Lili Fadli Muhamad
Technology and Society Perspectives (TACIT) Vol 4 No 2 (2026): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v4i2.377

Abstract

This study analyzes the development of social commerce as an emerging trend in digital marketing and examines its opportunities and challenges for MSME development in the digital economy. A Systematic Literature Review (SLR) was conducted on 30 articles published between 2020 and 2026, selected using PRISMA 2020 and analyzed through the Theory–Context–Characteristics–Methodology (TCCM) framework and thematic synthesis. The findings show that social commerce has evolved from a promotional and transactional channel into a marketing capability that integrates technology, social interaction, content, trust, and customer relationships. For MSMEs, social commerce creates opportunities to expand market reach, strengthen customer engagement, enhance brand development, and improve competitiveness. However, these benefits are constrained by digital capabilities, organizational readiness, security, privacy, platform dynamics, and competition. The study emphasizes that technology adoption alone is insufficient; MSMEs need to develop social commerce capabilities to transform digital interactions into marketing value, business performance, and sustainable business development.
Co-Authors Budi Sunarso Dewa Oka Suparwata Frans Sudirjo Mustafa, Fahrina Suherlan Valentino Aris