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All Journal Jurnal Bisnis, Manajemen, dan Informatika JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Hasanuddin Economics and Business Review SEIKO : Journal of Management & Business International Journal of Elementary Education Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Economics and Digital Business Review Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Scientium Management Review Economics and Business Journal Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Jurnal Bisnis dan Kewirausahaan Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Fahrina
Faculty Of Economics And Business, Hasanuddin University
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Analisis Faktor yang Mendorong Konsumen Memilih Hotel Melalui Situs Traveloka.com Ashoer, Muhammad; Hamzah, Munawir Nasir; Mustafa, Fahrina
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 5, No 2 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (811.103 KB) | DOI: 10.31289/jkbm.v5i2.2074

Abstract

Clutching rapid penetration, Indonesia has transformed onto the biggest digital economic market throughout the world, hence it is interesting to be studied in depth. This study aims to measure factors that are considered affecting consumer online purchasing decisions which are perceived usefulness, perceived ease of use, and perceived risk. The study was conducted upon the hotel consumers who have performed online transaction via Traveloka for at least once. The sampling method used purposive sampling technique (non-probability sampling) and the number of respondents that met the criterion was set by 106 respondents. The result shows perceived usefulness and perceived ease of use have positive and significant effect on e-commerce decision, whereas perceived risk has not significant effect. The founding implicates for the improvement of new insights and better understanding to e-commerce actors, especially Traveloka by developing effective strategies to increase profit
Analisis Faktor yang Mendorong Konsumen Memilih Hotel Melalui Situs Traveloka.com Muhammad Ashoer; Munawir Nasir Hamzah; Fahrina Mustafa
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 5, No 2 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v5i2.2074

Abstract

Clutching rapid penetration, Indonesia has transformed onto the biggest digital economic market throughout the world, hence it is interesting to be studied in depth. This study aims to measure factors that are considered affecting consumer online purchasing decisions which are perceived usefulness, perceived ease of use, and perceived risk. The study was conducted upon the hotel consumers who have performed online transaction via Traveloka for at least once. The sampling method used purposive sampling technique (non-probability sampling) and the number of respondents that met the criterion was set by 106 respondents. The result shows perceived usefulness and perceived ease of use have positive and significant effect on e-commerce decision, whereas perceived risk has not significant effect. The founding implicates for the improvement of new insights and better understanding to e-commerce actors, especially Traveloka by developing effective strategies to increase profit
Tantangan Universitas di Era Pengetahuan: Menuju Daya Saing lewat Praktek Interdisiplin Fahrina Mustafa; Riad Mustafa
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 15 No. 2 (2018): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v15i2.3529

Abstract

Tulisan ini mengkaji perlunya perubahan institusi atau pranata sebagai dampak perubahan peran universitas era pengetahuan kini. Dua hal menjadi perhatian tulisan ini, (1) perlunya perubahan asumsi pranata yang mengatur hubungan antara universitas dengan pemerintah dan industri, serta (2) diperkirakan akan munculnya tantangan sebagai konsekuensi perubahan pranata ini terhadap universitas dalam upayanya pengembangan daya saingnya. Sehingga kajian ini bertujuan untuk mengidentifikasi faktor penting dalam perubahan asumsi pranata bagi universitas. Kajian menemukan, praktek interdisiplin sebagai faktor penting dalam upaya perubahan pranata ini. Interdisiplin bersifat problem solving dan mendukung terbentuknya cara pandang baru. Perubahan institusional harus memperhatikan hal ini. Contoh dari Jerman menunjukkan pentingnya praktek interdisiplin ini. Perubahan pranata ini diidentifikasi kompleks. Kajian lebih lanjut diperlukan guna menjelaskan lebih jauh sifat hubungan antara universitas, pemerintah, dan industri. Karena kajian ini tinjauan teoritis atau konseptual, diharapkan adanya kajian semacam yang memperkaya penjelasan tentang hibrid-organisasi ataupun ‘intermediating organization’ sebagai penengah hubungan antara ketiga organisasi ini.
Analisis Pengaruh Store Atmosphere dan Service Quality Terhadap Brand Preference (Studi Kasus Pelanggan Gerai Ritel Kopi di DKI Jakarta) Aisyah Solehati; Fahrina Mustafa; Eka Hendrayani; Kiki Setyawati; Iwan Henri Kusnadi; Yohanes Totok Suyoto; Magdalena; Hendy Tannady
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.837 KB) | DOI: 10.31316/jk.v6i2.2607

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan store atmosphere terhadap brand preference Bangi Kopitiam Kelapa Gading. Jenis penelitian ini menggunakan metode kuantitatif yang diolah menggunakan SPSS versi 20. Pengambilan data pada penelitian ini menggunakan metode non-probability sampling dengan penyebaran kuisioner sebagai alat untuk pengambilan data. Penelitian ini menggunakan 135 responden dengan kriteria mengetahui serta mengkonsumsi Bangi Koptiam Kelapa Gading. Hasil dari uji hipotesis menunjukan bahwa variabel kualitas layanan berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, variabel store atmosphere berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, serta variabel kualitas layanan dan store atmosphere secara bersama-sama berpengaruh terhadap minat beli dengan nilaifhitung > ftabel atau 50,725 >3,06. Kata Kunci: Kualitas Layanan, Store Atmosphere, Brand Preference
Peran Disiplin dan Stress Kerja Terhadap Kinerja Karyawan di Perusahaan Perdagangan Oli dan Pipa Nasional Hendy Tannady; Joseph MJ Renwarin; Arief Nuryana; Mudasetia Mudasetia; Nawiyah Nawiyah; Fahrina Mustafa; Ilham Ilham; Richard Andreas Palilingan
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.797 KB) | DOI: 10.31316/jk.v6i2.3712

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja dan stres kerja terhadap kinerja karyawan pada salah satu perusahaan yang bergerak dalam perdagangan oli dan pipa. Dua variabel independen dengan satu variabel dependen yang akan dibahas menggunakan penelitian kuantitatif, sampel dalam penelitian ini sebanyak 43 orang. Skala pengukuran dalam penelitian ini menggunakan google form. Analisis data menggunakan persamaan regresi linier berganda, uji koefisien determinasi (R2). Hasil penelitian ini menunjukan bahwa disiplin kerja tidak berpengaruh signifikan terhadap kinerja karyawan, stres kerja berpengaruh signifikan terhadap kinerja karyawan.Kata Kunci: Disiplin Kerja, Stres Kerja, Kinerja Karyawan AbstractThis study aims to determine the effect of work discipline and work stress on employee performance at one of lubricant and pipe trading company. Two independent variables with one dependent variable will be discussed using quantitative research, the sample in this study was 43 people. The measurement scale in this study uses google form. Data analysis using multiple linear regression equation, test the coefficient of determination (R2). The results of this study indicate that work discipline has no significant effect on employee performance, work stress has a significant effect on employee performance.Keyword: Work Discipline, Work Stress, Employee Performance
The Analysis of Use of Paytren Payment System in Increasing Consumer Behavioral Intention Idris Saleh; Fahrina Mustafa; Mohamad Trio Febriyantoro; Imman Yusuf Sitinjak; Amat Suroso
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.926

Abstract

The purpose of this study was to analyze the effect of Perceived Usefulness on Behavioral Intention, to analyze the effect of Perceived Ease of Use on Behavioral Intention and to analyze the effect of Perceived Usefulness and Perceived Ease of Use together on Behavioral Intention. The scope of this study focuses on perceived usefulness, perceived ease of use, as independent variables, and behavioral intention as the dependent variable. Henceforth, these variables will be analyzed to what extent these variables affect the process stage of consumer behavioral intention (the dependent variable) in PayTren application users. This research was conducted on 100 Paytren application users in the Greater Jakarta area. This research was conducted by providing questionnaires in the form of online questionnaires using Google Doc media and data collection was carried out over a period of two months from March to May 2022. Based on the research that has been done and the results obtained, the conclusions that can be drawn in research regarding the analysis of the use of the PayTren payment system in fostering consumer behavioral intention, it can be concluded as follows, the variable perceived usefulness has a partially significant effect on behavioral intention. The perceived ease of use variable has a partially significant effect on behavioral intention. The variable perceived usefulness, perceived ease of use simultaneously has a significant influence simultaneously on behavioral intention.
The Influence Of Product Attributes And Word Of Mouth Communication On Purchasing Decisions For Xl Axiata Prepaid Cards St Arwini Alwy; Otto R. Payangan; Fahrina Mustafa
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4893

Abstract

The purpose of this study was to determine how the influence of product attribute variables and word-of-mouth communication, as well as variables that have a dominant influence between the two variables on purchasing decisions for XL Axiata prepaid cards. In this study, researchers used a purposive sampling technique and primary data obtained by distributing questionnaires to 100 students of the faculty of economics and business, Hasanuddin University, who used XL Axiata prepaid cards. The analysis method used is multiple linear regression analysis with several test tools, namely validity test, reliability test, F hypothesis test and t hypothesis using the SPSS program. The results showed that based on the simultaneous test, the product attribute variables and word-of-mouth communication significantly affected purchasing decisions. However, the product attribute variable partially has a significant effect, while the word-of-mouth communication variable has no significant effect on purchasing decisions. Keywords: Product attributes, Word-of-mouth communication, purchasing decisions
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION OF PENSION SAVING BANK NATIONAL (BTPN) BRANCH SUNGGUMINASA Wahyudi; Dian Parawansa; Fahrina Mustafa
Scientium Management Review Vol. 2 No. 2 (2023): Scientium Management Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The National Pension Savings Bank (BTPN) has come a long way, since it was founded in Bandung, West Java in 1958, and then changed its name in 1986 to become the National Pension Savings Bank. BTPN began being listed on the Jakarta Stock Exchange in 2008 and a year later added a financing business to micro business complements the pension banking service portfolio. Recognizing the current challenges, that companies are required to change the way they do business, we decided to take a step further, by creating and launching “Daya” in 2011. Based on the “Opportunity and Call” business philosophy, Daya present by offering an opportunity to all BTPN stakeholders to participate in the mission to empower millions of mass market in Indonesia. In the regression equation, there are 2 negative variables and 3 other positive variables, meaning that if the independent variable increases, the dependent variable decreases and if the independent variable decreases, the dependent variable also increases. Because there are several factors from the item of each variable that influence the assessment of service quality so that there is an asymmetric flow between the independent and dependent variables. From the results of the regression coefficients obtained, it shows that the direct evidence factor (b1 = 0.000) then responsiveness (b3 = 0.000) and assurance (b4 = 0.000) are the distribution factors that affect customer satisfaction, then reliability (b2 = 0.010), while empathy ( b5 = 0.723) is a factor that does not affect customer satisfaction at all.
The Role of E-Commerce Use, Capital Availability and Business Training on Performance of Small Medium Enterprise (SMEs) in Indonesia Fahrina Mustafa; Tri Febrina Melinda; Tri Yusnanto; Arief Yanto Rukmana; Jamaluddin Majid
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.924

Abstract

This study aims to determine whether the simultaneous use of finance, business training, and e-commerce has a favorable and significant impact on microbusiness revenue. Multiple linear regression is being used in this quantitative research approach. The people who participate in microbusinesses and have received business training make up the population of this study. Purposive sampling, a non-probability sample technique, and a total of 100 respondents make up the approach employed in this study. The questions for this study were made available and directly completed by respondents using Google Forms. The Likert scale was employed by the author as a measurement in this study. The usage of e-commerce has a good and considerable impact on microbusiness income, according to the research findings. Microbusiness income is significantly and favorably impacted by capital. Microbusiness income is significantly and favorably affected by enterprise training. Microbusiness revenue benefits significantly and positively from the usage of e-commerce, financing, and business training all at once. 52% of microbusiness income is impacted by the usage of e-commerce, financing, and enterprise training. The other 48%, meanwhile, was affected by things unrelated to this study.
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN PELANGGAN DI BALLEZZA CAFE AND RESTO MAKASSAR Fahrina Mustafa
Jurnal Bisnis dan Kewirausahaan Vol. 6 No. 1 (2017): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims: to determine whether factors such as pricing policies, promotion and support facilities effect on customer satisfaction and to identify the factors most dominant influence on customer satisfaction in Ballezza Cafe and restaurant Makassar. This study used a multiple regression method. The research data used were obtained from interviews, documentation and questionnaires. The results of this study show that: 1) the pricing policy partially positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, 2) promotion of partial positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, 3) support facilities in partial positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, and 4) the pricing policy, promotion and support facilities simultaneously positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar. And variable price policy is the variable most dominant influence on customer satisfaction in Ballezza Cafe and restaurant Makassar.
Co-Authors A.S. Parawansa, Dian Abdi Akbar Idris Abdul Razak Munir Agustinus Suradi Ahmad Yani Aisyah Solehati Aisyah Solehati.,S.E.,M.M Akhirianto, Pas Mahyu Alfa Santoso Budiwidjojo Putra Almaududi Ausat, Abu Muna Andi Khaerun Nisa Andriya Risdwiyanto Arief Nuryana Arief Yanto Rukmana Arief, Ilham Arifin Arifin Arismunandhar Sunarwia, Atdriansyah Ashoer, Muhammad Aslam, Annisa Paramaswary Ausat, Abu Muna Almaududi Bahar, Achirsyah Basuki Wisnu D'Ornay, Anastasia Desi Astuti desi kristanti, desi Dessy Hariyanti, NK Dewa Oka Suparwata Diah Astuti, Enny Djunaedi Djunaedi Eka Hendrayani Eka Hendrayani Elizabeth Ernawaty Usman Firdaus Fitri, Sari Frans Sudirjo Hamzah, Munawir Nasir Hendra Hendra Hendy Tannady Hendy Tannady Hendy Tannady Hery Purnomo Ibrahim, Mozart Malik Idris Saleh Ilham Ilham Ilham Ilham Imman Yusuf Sitinjak Irdiana, Sukma Isna Juwita Iwan Henri Kusnadi Iwan Henri Kusnadi Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jefri Putri Nugraha Joko Ariawan Josef Hernawan Nudu Joseph MJ Renwarin Kadir, Nuraeni Khaerunnisa, A Khairani, Elisa Kiki Setyawati Kiki Setyawati Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Luh Komang Candra Dewi M. Ikhwan Maulana Haeruddin Magdalena Magdalena Maming, Djumidah Mersandro Permana, Riko Metris, Diksi Mohamad Trio Febriyantoro Mudasetia Mudasetia Mudasetia, Mudasetia Muh. Yushar Mustafa Muh. Yushar Mustafa Muhamad Risal Tawil Muhammad Kholil Muhammad Zakaria Muliyani, Nani Munawir Nasir Hamzah Musran Munizu Mustafa, Muh. Yushar Mustafa, Rahmat Mustafa, Riad Mutoffar, Muhamad Malik Nawiyah Nawiyah Nawiyah, Nawiyah Noviani, Lona Nurgraha SD, Widhi Nurul Fadilah Aswar Nuryana, Arief Osman, Isnawati Otto R. Payangan Palilingan, Richard Andreas Pandiangan, Bilson Parawansa, Dian Anggraece Sigit Payangan, Otto R. Rahman Kadir, Abdul Rahmat Mustafa Rasty Yulia Renwarin, Joseph MJ Rezky Nurbakti Riad Mustafa Riad Mustafa Ridwan Maulana, Ridwan Riesna Apramilda Riyanti, Apriani Samintang Santosa, Muhammad Hery Santosa, Sonny Sari, Efti Novita Sediawan, MN Lisan Setyawati , Kiki Shabrina, Fildzah Sidjabat, Sonya Siminto Sokid, Sokid Sonny Santosa Sri Purwati Sriyanti, Andi Hikmah Dewi St Arwini Alwy Sugiarti Sugiarti Sunarso, Budi suroso, amat SUTRISNO Sutrisno, Sutrisno Syamril Tikson, Shinta Dewi Sugiharti Tri Febrina Melinda Tri Susilowati Tri Yusnanto Tusriyanto Tyahya Whisnu Hendratni Violin, Vivid Wahda Wahyudi Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki Windreis, Christ Wisnu Wardana, Yoga Fortuna Wulandari, Ayu Ratna Yohanes Totok Suyoto Yohanes Totok Suyoto Zakhra, Aminatus Zulfadli S