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A strategic model to enhance the competitiveness of halal MSMEs through halal certification, digital marketing, and creative branding Surya Bakti; Tengku Syarifah; Nurul Hikmatul Alawiyah; M. Sandi Syahputa; Dea Mutia; Sariani Sariani
Journal of Economics and Business Letters Vol. 5 No. 6 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i6.1600

Abstract

This community service program was conducted to enhance the competitiveness of halal MSMEs in Binjai Baru Village, Datuk Tanah Datar District, Batu Bara Regency, North Sumatera Province, Indonesia, through three key interventions: halal certification awareness, digital marketing training, and creative branding workshops. The primary issues faced by MSMEs in this area include a limited understanding of halal certification procedures, low utilization of digital platforms for promotion, and weak brand identity, which affects product attractiveness. The program’s implementation method consisted of preparation, execution, and evaluation stages involving field observation, awareness sessions, hands-on digital marketing practice, and branding assistance. The results indicate a significant improvement in the participants’ understanding of the benefits of halal certification, their ability to use social media for product promotion, and their initial skills in designing brand identities and product packaging. The participants demonstrated high enthusiasm and were able to gradually apply the materials provided. Overall, this program successfully strengthened the legal, digital marketing, and branding capacities of local MSMEs, forming a solid foundation for enhancing sustainable competitiveness in the halal industry.
PENGARUH CURRENT RATIO, EARNING PER SHARE, DEBT TO EQUITY RATIO, NET PROFIT MARGIN, TERHADAP HARGA SAHAM PADA PERUSAHAAN LQ45 YANG TERDAFTAR DI BEI PERIODE 2022-2024 Dea Mutia; Dian Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6189

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of Current Ratio (CR), Earnings Per Share (EPS), Debt to Equity Ratio (DER), and Net Profit Margin (NPM) on stock prices of LQ45 companies listed on the Indonesia Stock Exchange (IDX). The sample in this study consists of 11 companies with a research period from 2022 to 2024, resulting in 33 observations. The research method used is multiple linear regression analysis with the assistance of SPSS version 27. The data analysis techniques include multiple linear regression testing, hypothesis testing using the F-test for simultaneous effects, t-test for partial effects with a significance level of 0.05, and the coefficient of determination test (R²). The multiple linear regression analysis results obtained the regression equation Y = (constant value) + the influence of each independent variable on stock prices. Based on the F-test results, it is found that simultaneously CR, EPS, DER, and NPM have a significant effect on stock prices, with a significance value of 0.000 < 0.05 and Fcount 12.491 > Ftable 2.71. The t-test results show that partially EPS and DER have a significant effect on stock prices, with significance values of 0.000 and 0.007 respectively (< 0.05), while CR and NPM do not have a significant effect on stock prices, with significance values of 0.472 and 0.440 respectively (> 0.05). The coefficient of determination (R²) result of 0.641 indicates that 64.1% of the variation in stock prices can be explained by the independent variables in the study, while the remaining 35.9% is explained by other variables outside the research model. Keywords: Current Ratio (CR), Earnings Per Share (EPS), Debt to Equity Ratio (DER), Net Profit Margin (NPM), Stock Price.   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial Current Ratio (CR), Earning Per Share (EPS), Debt to Equity Ratio (DER), dan Net Profit Margin (NPM) terhadap Harga Saham pada perusahaan LQ45 yang terdaftar di Bursa Efek Indonesia (BEI). Sampel dalam penelitian ini terdiri dari 11 perusahaan dengan periode penelitian tahun 2022–2024, sehingga diperoleh 33 data observasi. Metode penelitian yang digunakan adalah analisis regresi linier berganda dengan bantuan aplikasi SPSS versi 27. Teknik analisis data meliputi uji regresi linier berganda, uji hipotesis menggunakan uji F secara simultan, uji t secara parsial dengan tingkat signifikansi 0,05, serta uji koefisien determinasi (R²). Hasil analisis regresi linier berganda diperoleh persamaan Y = (nilai konstanta) + pengaruh masing-masing variabel independen terhadap Harga Saham. Berdasarkan hasil uji F, diketahui bahwa secara simultan variabel CR, EPS, DER, dan NPM berpengaruh signifikan terhadap Harga Saham dengan nilai signifikansi 0,000 < 0,05 dan Fhitung 12,491 > Ftabel 2,71. Hasil uji t menunjukkan bahwa secara parsial EPS dan DER berpengaruh terhadap Harga Saham dengan nilai signifikansi masing-masing 0,000 dan 0,007 (< 0,05), sedangkan CR dan NPM tidak berpengaruh terhadap Harga Saham dengan nilai signifikansi masing-masing 0,472 dan 0,440 (> 0,05). Hasil uji koefisien determinasi (R²) sebesar 0,641 menunjukkan bahwa sebesar 64,1% variasi Harga Saham dapat dijelaskan oleh variabel independen dalam penelitian, sedangkan sisanya 35,9% dijelaskan oleh variabel lain di luar model penelitian. Kata Kunci: Current Ratio (CR), Earning Per Share (EPS), Debt to Equity Ratio (DER), Net Profit Margin (NPM), Harga Saham.