Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal International Journal Management and Economic (IJME) Priviet Social Sciences Journal
Surya Bakti
Universitas Asahan
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, MOTIVATION, AND COMMITMENT ON EMPLOYEE PERFORMANCE AT PT JASA ANGKASA SEMESTA TBK, MEDAN Sariani; Surya Bakti
International Journal Management and Economic Vol. 5 No. 1 (2026): January: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i1.2509

Abstract

This study examines the effect of transformational leadership, work motivation, and organizational commitment on employee performance at PT Jasa Angkasa Semesta Tbk, Medan. Using a quantitative explanatory approach, data were collected from 60 employees through a structured questionnaire and analyzed using multiple linear regression with SPSS. The results indicate that transformational leadership, motivation, and organizational commitment each have a positive and significant effect on employee performance. Partial testing shows that commitment is the most dominant factor influencing performance, followed by transformational leadership and motivation. Simultaneously, the three independent variables significantly explain employee performance, with a coefficient of determination of 73 percent. These findings highlight the importance of effective leadership practices, motivational strategies, and commitment-building efforts in enhancing employee performance, particularly in aviation support service organizations characterized by high operational demands. This study contributes to human resource management literature and provides practical implications for managers in improving organizational performance through strategic people management
Strategic integration of human resource management and marketing in the digital business era: A systematic literature review Hadi Suriono; Surya Bakti
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.589

Abstract

This study explores the convergence of human resource management (HRM) and marketing within the context of digital transformation by employing a systematic literature review (SLR) approach to synthesize findings from 57 high-quality peer-reviewed articles published between 2010 and 2023. This review identifies key frameworks and technological enablers, such as digital readiness, CRM systems, AI, and cloud-based platforms that facilitate strategic alignment between HRM and marketing. Four major thematic areas have emerged: digital transformation frameworks, mediating roles of technology, integration benefits and challenges, and strategic recommendations. The results reveal that organizations integrating HRM and digital marketing are more likely to achieve enhanced organizational agility, customer satisfaction, and employee engagement. However, challenges such as cultural resistance, skill gaps, and data governance issues remain. This study contributes to the existing body of knowledge by offering a conceptual map of HRM marketing integration and presenting actionable insights for both scholars and practitioners in digital business transformation. Recommendations include fostering a digital-first culture, investing in continuous employee development, and deploying integrated digital infrastructure. Future research directions are proposed to empirically validate the reviewed frameworks and examine long-term integration outcomes.
Co-Authors Hadi Suriono Sariani