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All Journal PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk)
Taufik Achirjun Ibrahim
Program Studi Magister Desain, Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung, Bandung
Arts Humanities

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Pemanfaatan Kecerdasan Artifisial Generatif dalam Proses Desain Taufik Achirjun Ibrahim; Achmad Syarief; Yannes Martinus Pasaribu
Productum: Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Vol 9, No 2 (2026)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/productum.v9i2.21213

Abstract

Generative AI (GAI) is reshaping how designers work, yet little is known about human-AI collaboration in design firms outside developed countries. This study explores how GAI changes ideation practices and designers' roles, proposing a human-centred leadership framework for managing that collaboration. Existing research tends to focus narrowly on either AI's technical capabilities or broad philosophical debate, leaving a gap between GAI's productivity gains and its risks to originality and creative identity. Using mixed-methods action research built around Design Thinking, 15 multidisciplinary designers at an Indonesian design firm involved on a real banking project. Interviews, observations, and reflective journals were triangulated with perception surveys after each mode. Designers reported ideation speeding up roughly tenfold versus manual work, though results varied widely between individuals. Everyone encountered contextually inconsistent AI outputs, making human revision a permanent workflow step. Notably, no participant could verify the accuracy of outputs generated through AI-to-AI interactions—a phenomenon the study terms "epistemic opacity." These findings suggest GAI is turning designers from technical executors into strategic curators, requiring mandatory human-in-the-loop verification to safeguard contextual accuracy, cultural relevance, and originality. Published Date: 2026-07-30
Co-Authors Achmad Syarief Yannes Martinus Pasaribu