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All Journal IJGIE (International Journal of Graduate of Islamic Education) Cemara Education and Science
Dela Fahiran Pandiangan
Universitas Islam Negeri Sumatera Utara, Indonesia
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL DALAM MANAJEMEN PROMOSI SEKOLAH UNTUK MENINGKATKAN KUALITAS DAN KUANTITAS PESERTA DIDIK Muzdalifah Rohami Harahap; Abdul Fattah Nasution; Dela Fahiran Pandiangan; Muhammad Habibi Rangkuti
Cemara Education and Science Vol. 4 No. 1 (2026): Vol IV. Edisi I. Tahun 2026
Publisher : Cendekia Madani Nusantara

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The development of social media has driven significant changes in school promotion management practices in the digital age. Social media is not only used as a means of communication, but also plays a strategic role in building the image of educational institutions and increasing the attractiveness of schools amid competition between educational institutions. This study aims to analyze the use of social media in school promotion management and its role in improving the quality and quantity of students. The research method used is library research by reviewing various relevant sources, including books, scientific journal articles, and previous research results related to educational promotion management and the use of social media. Data collection techniques were carried out through literature searches and critical analysis of concepts, theories, and empirical findings that support the research focus. The results of the study show that the planned, consistent, and sustainable use of social media can increase school visibility, strengthen public trust, and expand the reach of promotion effectively and efficiently. In addition, social media plays a role in conveying academic information, achievements, and the school's strengths, which has an impact on increasing the number of applicants and the quality of students accepted. Therefore, social media needs to be optimally integrated into the planning and policy of school promotion management as part of education management that is adaptive to technological developments.
PEMANFAATAN MEDIA SOSIAL DALAM MANAJEMEN PROMOSI SEKOLAH UNTUK MENINGKATKAN KUALITAS DAN KUANTITAS PESERTA DIDIK Muzdalifah Rohami Harahap; Abdul Fattah Nasution; Dela Fahiran Pandiangan; Devi Puja Kesuma; Muhammad Habibi Rangkuti
Cemara Education and Science Vol. 4 No. 1 (2026): Vol IV. Edisi I. Tahun 2026
Publisher : Cendekia Madani Nusantara

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Abstract

Perkembangan media sosial telah mendorong perubahan signifikan dalam praktik manajemen promosi sekolah di era digital. Media sosial tidak hanya dimanfaatkan sebagai sarana komunikasi, tetapi juga berperan strategis dalam membangun citra lembaga pendidikan serta meningkatkan daya tarik sekolah di tengah persaingan antar lembaga pendidikan. Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial dalam manajemen promosi sekolah serta perannya dalam meningkatkan kualitas dan kuantitas peserta didik. Metode penelitian yang digunakan adalah library research dengan menelaah berbagai sumber pustaka yang relevan, meliputi buku, artikel jurnal ilmiah, dan hasil penelitian terdahulu yang berkaitan dengan manajemen promosi pendidikan dan penggunaan media sosial. Teknik pengumpulan data dilakukan melalui penelusuran literatur dan analisis kritis terhadap konsep, teori, serta temuan empiris yang mendukung fokus penelitian. Hasil kajian menunjukkan bahwa pemanfaatan media sosial yang dikelola secara terencana, konsisten, dan berkelanjutan mampu meningkatkan visibilitas sekolah, memperkuat kepercayaan masyarakat, serta memperluas jangkauan promosi secara efektif dan efisien. Selain itu, media sosial berperan dalam menyampaikan informasi akademik, prestasi, dan keunggulan sekolah, yang berdampak pada peningkatan jumlah pendaftar serta kualitas peserta didik yang diterima. Oleh karena itu, media sosial perlu diintegrasikan secara optimal dalam perencanaan dan kebijakan manajemen promosi sekolah sebagai bagian dari pengelolaan pendidikan yang adaptif terhadap perkembangan teknologi.
Students' Learning Preferences and Instructional Adaptation In Islamic Religious Education At SMK Negeri 3 Medan: A Qualitative Study Dela Fahiran Pandiangan; Ali Imran Sinaga
IJGIE (International Journal of Graduate of Islamic Education) Vol. 7 No. 2 (2026): September
Publisher : Master of Islamic Studies Masters Program in the Postgraduate Institute of Islamic Studies Sultan Muhammad Syafiuddin Sambas, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/ijgie.v7i2.5647

Abstract

Background: Conventional lectures often cause fragmented attention among vocational students. Objective: This study explored students' learning preferences and instructional adaptations in Islamic Religious Education (PAI) classrooms at SMK Negeri 3 Medan. Methods: A qualitative descriptive case study was conducted from February 27 to June 18 (AY 2025/2026). One experienced teacher and three eleventh-grade Pharmacy students were selected via purposive sampling. Data were gathered through 5× classroom observations, 4× semi-structured interviews (12–30 minutes), and lesson plan analysis, then analyzed using Miles, Huberman, and Saldana's interactive model with manual coding. Trustworthiness was ensured via triangulation, member checking, peer debriefing, and audit trails. Findings: Students preferred practical, hands-on activities and audiovisual media over fixed learning styles, contextually shaped by the procedural nature of Islamic rituals and vocational learning-by-doing habituation. Instructional adaptations, such as short moral videos and ability-based reading groups, effectively enhance student engagement and classroom focus. Conclusion: Creative adaptations temporarily boosted student interest but could not eliminate structural constraints like weak parental reinforcement at home. Implications: Instructors should flexibly blend practical, visual, auditory, and reflective activities within a single flow rather than labeling students into rigid categories.
Co-Authors Abdul Fattah Nasution Ali Imran Sinaga Devi Puja Kesuma Muhammad Habibi Rangkuti Muzdalifah Rohami Harahap