Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Riset Ilmu Manajemen Bisnis dan Akuntansi VISA: Journal of Vision and Ideas
Rizki Adriansyah Rubini
Universitas Adhirajasa Reswara Sanjaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Beban Kerja Perawat terhadap Penerapan Patient Safety dengan Organizational Citizenship Behavior (OCB) sebagai Variabel Mediator di Rumah Sakit Jannah Kota Serang Tika Novriyanti; Arlette Suzy Puspa Pertiwi; Rizki Adriansyah Rubini
VISA: Journal of Vision and Ideas Vol. 6 No. 1 (2026): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of physical and mental workload on the implementation of patient safety at Jannah Hospital, Serang City, with Organizational Citizenship Behavior (OCB) as a mediator variable. The research method used was quantitative with a cross-sectional design. Data were collected through questionnaires distributed to 89 respondents using a simple random sampling technique. Data analysis was performed using the Chi-square test and path analysis using SmartPLS software. The results showed that physical workload had a negative and significant effect on the implementation of patient safety (p = 0.002; coefficient -0.247). Conversely, mental workload did not show a significant effect on patient safety (p = 0.146; coefficient -0.135). Simultaneously, physical and mental workload influenced patient safety with an R-square value of 0.343. Furthermore, OCB was shown to significantly mediate the relationship between physical workload and patient safety (p = 0.047; coefficient –0.106), but OCB's mediation of the relationship between mental workload and patient safety was not significant (p = 0.280; coefficient –0.079). Based on these findings, the study recommends managing physical and mental workload through stress management programs, establishing a more balanced work schedule, and improving communication and collaboration between nurses. Furthermore, it is important to strengthen a work culture that supports OCB and rewards extra-role behavior. Further research with a larger sample size and additional variables such as organizational support and job satisfaction is recommended to gain a more comprehensive understanding of the influence of workload on patient safety.
Strategi Pemasaran untuk Meningkatan Kunjungan Pasien di Rumah Sakit Gigi dan Mulut Nala Husada Surabaya Bhatara Ardinata; Ahmad Rohendi; Rizki Adriansyah Rubini
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 4 No. 4 (2026): November: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v4i4.2987

Abstract

Nala Husada Dental and Oral Teaching Hospital in Surabaya provides dental and oral healthcare services to the general public. However, some community members still perceive the hospital as serving patients only through dental interns or clinical dental students. This qualitative study aimed to examine current marketing conditions, analyze internal and external factors, and formulate robust marketing strategies to increase patient visits. A qualitative descriptive approach with a case study design was employed. Thirty informants were selected through purposive sampling, representing hospital management, marketing personnel, dentists, service personnel, patients, and surrounding community members. Data were collected through in-depth interviews, observation, and documentation. The 7P services marketing mix was used to analyze marketing conditions, while strategies were formulated using the IFAS and EFAS matrices, SWOT diagram, and SWOT matrix. The results showed an IFAS score of 2.53 and an EFAS score of 2.63. The difference between strengths and weaknesses was 1.18, while the difference between opportunities and threats was 0.91, placing the hospital in Quadrant I. The main problems were the perception that the hospital only served patients through dental interns and the inadequate dissemination of information regarding general and specialist dental services. Its main strengths were its diverse services and the availability of general dentists and dental specialists. Priority strategies included strengthening the hospital’s image as a facility open to the public, optimizing digital marketing, and developing partnerships with schools, institutions, and communities. Increasing patient visits requires planned, measurable, and patient-oriented marketing.
Co-Authors Ahmad Rohendi Arlette Suzy Puspa Pertiwi Bhatara Ardinata Tika Novriyanti