Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Dinamika Manajemen Pendidikan (JDMP)
Muhammad Thorif Abdurrofi
Universitas Islam Indonesia
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Branding Strategy of the "Shobat" Program as a Differentiator for Integrated Islamic Schools: A Case Study of Islamic Junior Highschool Muhammad Thorif Abdurrofi; Mohamad Joko Susilo
JDMP (Jurnal Dinamika Manajemen Pendidikan) Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdmp.v10n2.p159-168

Abstract

Integrated Islamic education branding has become an essential strategy for enhancing the competitiveness of educational institutions amid growing competition. This study examines the branding strategy of the SHOBAT program (Sholih dan Berprestasi Terpadu) in shaping the institutional image of an Islamic Junior Highschool in Yogyakarta as a leading Islamic school. A qualitative descriptive approach was utilized, involving data collection through interviews with nine informants, observations, and documentation. The findings reveal that the branding strategy was implemented across three main dimensions: internal branding, focused on internalizing Islamic values and enhancing teacher competence; external branding, through digital media and strategic partnerships; and reinforcing the SHOBAT program, which integrates piety, academic excellence, and 21st-century skills. This approach has led to increased public trust, stakeholder loyalty, and greater appeal to prospective students. The research contributes to the theoretical development of branding in integrated Islamic education and provides practical insights for other Islamic schools aiming to differentiate themselves through distinctive programs.
Co-Authors Mohamad Joko Susilo