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All Journal DEVELOPMENT : Journal of Community Engagement An-Nashiha: Journal of Broadcasting and Islamic Comunication Studies Al-Manaj
Annisa Eka Mardiyah
Universitas Pamulang
Religion Humanities Social Sciences

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Pemaknaan Mentoring Keislaman dalam Praktik Komunikasi Dakwah: Studi Fenomenologi Mahasiswa Aktivis Dakwah LDK Syahid UIN Jakarta Andi Fakhrullah; Fatimatuzahrotul Aini; Annisa Eka Mardiyah; Sondi Silalahi; Atikah Rahmah
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 5 No. 2 (2025): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

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Abstract

Penelitian ini menganalisis secara mendalam fenomena dakwah yang termanifestasi dalam model mentoring atau halaqah tarbiyah di UIN Syarif Hidayatullah Jakarta. Dilatarbelakangi oleh urgensi pembentukan karakter (syakhshiyah islamiyah) yang sering kali tidak terakomodasi oleh metode dakwah konvensional yang bersifat massal, studi ini menggunakan kacamata fenomenologi untuk mengeksplorasi pengalaman subjektif (lived experience) mahasiswa aktivis dakwah LDK Syahid UIN Jakarta. Penelitian ini mengadopsi paradigma konstruktivis dengan metode kualitatif, melibatkan aktivis dakwah kampus periode 2020-2024 sebagai partisipan kunci. Temuan penelitian menunjukkan bahwa mentoring keislaman melampaui fungsinya sebagai wadah transfer ilmu agama, bertransformasi menjadi solusi bagi kegelisahan spiritual dan alienasi sosial yang dialami mahasiswa aktivis dakwah kampus. Penelitian ini menegaskan bahwa mahasiswa aktivis dakwah LDK Syahid UIN Jakarta memosisikan diri sebagai penerima aktif yang secara sadar memilih mentoring sebagai mekanisme pertahanan diri untuk menjaga konsistensi keberagamaan mereka. Hal ini menjelasakan mentroing keislaman berfungsi sebagai pemenuhan kebutuhan transendental dan imanen dalam ekosistem kampus kontemporer.
OPTIMALISASI STRATEGI KOMUNIKASI DALAM PROMOSI EDUKASI HIDROPONIK DI XFARM HOUSE PAMULANG TANGERANG SELATAN Annisa Eka Mardiyah; Fatimatuzahrotul AINI
DEVELOPMENT: Journal of Community Engagement Vol. 5 No. 1 (2026): Maret
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/cp02e143

Abstract

This Community Service activity focuses on optimizing communication strategies in promoting hydroponic education at XFarm House, South Tangerang. The background of this activity stems from the limited effectiveness of existing hydroponic education promotion by XFarm House, thus necessitating an analysis and strengthening of targeted communication strategies. The problem statement for this activity encompasses three main aspects: what are the current communication strategies for hydroponic education promotion implemented by XFarm House what are the inhibiting and supporting factors in hydroponic education promotion communication, and which communication media or channels are most effective in reaching the target audience in the Pamulang area within the context of education. The implementation method was carried out through a participatory approach with stages including observation, interviews, communication situation analysis, and training on digital media-based promotion strategies. The results of the activity indicate that the communication strategies used are still conventional and have not fully utilized the potential of digital media. Supporting factors identified include community enthusiasm for urban farming and an educative environmental setting, while inhibiting factors include limitations in human resources and media management capabilities. Through this activity, the community service team successfully assisted XFarm House in designing more effective and audience-needs-based communication strategies, enabling hydroponic education promotion to run more optimally and sustainably.
Mcdonaldisasi Sebagai Praktik Komunikasi Global (Studi Pola Konsumsi Generasi Z Di Tangerang Selatan) Fatimatuzahrotul Aini; Annisa Eka Mardiyah
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 6 No. 1 (2026): April : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation Stud
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v6i1.3338

Abstract

The development of globalization and digital communication technology has transformed patterns of consumption in society, particularly among Generation Z, who live within an instant, fast-paced culture. This phenomenon reflects George Ritzer's concept of McDonaldization, the rationalization of modern life through the principles of efficiency, calculability, predictability, and control. This research is grounded in the aim of understanding McDonaldization not merely as an economic phenomenon, but also as a form of global cultural communication that shapes the social identity of Indonesia's younger generation, focusing on South Tangerang as an urban city with high global cultural penetration. The research objectives include identifying forms of McDonaldization activity within Generation Z's consumption patterns, analyzing the role of social media in reinforcing the spread of global values, and understanding the social and cultural factors driving young people's adoption of consumptive lifestyles. A qualitative descriptive approach was employed through in-depth interviews, participatory observation, and documentation studies, involving 43 Generation Z informants and two supporting informants from communication practitioners and franchise business operators, selected purposively. Data were analyzed using the Miles and Huberman interactive model. This research is expected to produce a conceptual model of global cultural communication based on consumption practices, along with recommendations for consumption literacy among young people amid Indonesia's increasingly digitalized urban society.
Co-Authors Andi Fakhrullah Atikah Rahmah Fatimatuzahrotul Aini Sondi Silalahi