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All Journal Pro Bisnis Jurnal Manajemen dan Kewirausahaan
Mugiarti Mugiarti
Universitas Amikom Purwokerto
Economics, Econometrics & Finance

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PENGARUH PERSEPSI NILAI LAYANAN DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN DI BANK PERKREDITAN RAKYAT Mugiarti Mugiarti
Probisnis Vol 19, No 1 (2026): Februari 2026
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35671/probisnis.v19i1.3299

Abstract

Penelitian ini bertujuan untuk menguji pengaruh persepsi nilai layanan dan kepuasan pelanggan terhadap loyalitas nasabah BPR.  Penelitian ini mengambil obyek penelitian pada Bank Perkreditan Rakyat yang berada di wilayah Banyumas Raya. Teknik pengambilan sampel menggunakan purposive sampling melalui kuesioner yang bersifat tertutup. Ukuran sampel penelitian adalah 200 responden. Teknik analisis yang dipergunakan  adalah SEM-AMOS. Temuan hasil penelitian menunjukkan pengaruh positif persepsi nilai layanan dan kepuasan pelanggan terhadap loyalitas pelanggan
PSYCHOLOGICAL CAPITAL MEDIATION AND PEER SUPPORT MODERATION IN ENTREPRENEURIAL INTENTION Yusmedi Nurfaizal; Mugiarti Mugiarti
Jurnal Manajemen dan Kewirausahaan Vol. 28 No. 1 (2026): MARCH 2026
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.28.1.78-92

Abstract

Entrepreneurial intention research remains fragmented, often emphasizing isolated personal traits while overlooking the psychological and social mechanisms that translate capabilities into sustained entrepreneurial drive. This study addresses that limitation by examining how creativity, risk taking propensity, and digital literacy influence entrepreneurial intention through psychological capital, with peer support acting as a contextual amplifier. Using survey data from 250 undergraduate students and analyzed via PLS-SEM, the findings demonstrate that psychological capital serves as a pivotal resource mechanism converting individual competencies into entrepreneurial motivation. Moreover, peer support strengthens the capacity of psychological capital to shape intention, highlighting the interactive role of internal and external resources. The study advances the literature by repositioning psychological capital from a mere predictor to a mediating engine that channels capabilities into intention, while conceptualizing peer support as a boundary condition that enhances resource deployment. Theoretically, this refines resource based and social capital perspectives by integrating personal competencies, psychological assets, and social context into a unified explanatory model. Practically, it suggests that entrepreneurship education must simultaneously cultivate digital competence, psychological capital, and structured peer ecosystems to effectively stimulate entrepreneurial readiness.
Co-Authors Nurfaizal, Yusmedi