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Saputra, Aldy Rinaldi
Universitas Pendidikan Indonesia
Education

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Pengaruh Electronic Commerce Terhadap Keberhasilan Usaha Di Kawasan Tekstil Cigondewah Kota Bandung Saputra, Aldy Rinaldi; Nuryanti, B. Lena; Utama, Rd. Dian Herdiana
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 18, No 2 (2018): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v18i2.17596

Abstract

This research to find out the electronic commerce description of the success of the textile area business.This research was conducted in a span of less than one year, so the research design used was a cross sectional method. This study uses a verification approach with explanatory survey method. A total of 76 respondents as samples used saturated samples. The research questionnaire was used as a research instrument to collect data from respondents and the data analysis technique used was simple linear regression. The research findings is Electronic commerce has a significant effect on business success. The differences are found in independent variables, objects and research methods, population and research samples, research periods, measurement tools and research results, as well as theoretical sources and foreign journals and books.
Co-Authors Nuryanti, B Lena Rd. Dian Herdiana Utama, Rd. Dian Herdiana