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All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan
Sutisna Riyanto
Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Raya Dramaga, Bogor, Jawa Barat 16680, Indonesia
Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Kualitas Desain Visual Akun Mobile Legends dengan Alight Motion terhadap Keputusan Pembelian Konsumen Shapta Maulana Febriansyah; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2026): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i1.885

Abstract

The transformation of the Indonesian gaming industry, with the practice of buying and selling accounts worth billions of rupiah, has led to visual editing overcoming the limitations of conventional screenshots. This study aims to analyze the visual design quality of Mobile Legends accounts edited using Alight Motion and its influence on consumer purchasing decisions. A quantitative survey method was used, using a 5-point Likert scale questionnaire, with 38 respondents from a population of 60 consumers/resellers. The analysis results showed high visual design quality (mean 4.06) and high purchasing decisions (mean 3.92), with a significant effect (R² = 19.7%). The conclusion is that investing in visual editing can increase sales conversions.
Co-Authors Rici Tri Harpin Pranata Shapta Maulana Febriansyah Wahyu Budi Priatna