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All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan
Hudi Santoso
Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Kumbang Nomor 14, Bogor, Jawa Barat 16128, Indonesia
Biochemistry, Genetics & Molecular Biology Chemistry Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Tingkat Engagement terhadap Konten Confession pada Akun Instagram @noelalexxander Mirta Riski Utami; Hudi Santoso; Leonard Dharmawan
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2026): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i1.934

Abstract

This study aims to analyze the relationship between confession content on the Instagram account @noelalexxander and the level of follower engagement. Confession content is a post in the form of a confession or personal story sent anonymously by users and has the potential to increase digital interaction through likes, comments, and shares. This study uses a quantitative descriptive-correlational approach with a sample of 100 followers whose data were obtained through a questionnaire. The research instrument was tested for validity and reliability, and analyzed using descriptive tests, normality tests, Spearman correlation, and linear regression. The results show that confession content significantly affects follower engagement. The more relevant and emotional the uploaded content, the higher the audience engagement. This finding supports the uses and gratifications theory which states that audiences actively choose content that meets their psychological and social needs, and strengthens the evidence that personal and authentic content can build emotional closeness and more intense interactions on social media. This study provides practical implications for social media account managers to create authentic, relevant, and ethical content.
Praktik Storytelling Digital dalam Konten TikTok Transpakuan sebagai Media Komunikasi Publik Roshinta Nurfajaristi; Hudi Santoso
Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/panthera.v6i3.1421

Abstract

This research is motivated by the increasing use of social media as a means of public communication that demands the delivery of information in an interesting, informative manner, and able to build audience engagement. This study aims to analyze the construction of storytelling elements, the function of storytelling, and the role of digital storytelling practices in increasing the effectiveness of public communication in Transpakuan TikTok content. The study uses a descriptive qualitative approach with data collection techniques through in-depth interviews and observation of Transpakuan TikTok content. The research informants consisted of four people who have roles in managing Transpakuan's communication and social media. Data analysis was carried out using the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. The results show that digital storytelling practices in Transpakuan TikTok content are built through structured content planning by utilizing elements of hooks, storylines, conflicts, solutions, and Call To Action (CTA). The function of storytelling is not only as a means of conveying information about public transportation services, but also as an educational and persuasive medium that is able to connect institutional messages with the audience's daily experiences. The research findings show that content that displays user experiences, service operational activities, and passenger problem solving tends to generate higher audience engagement than conventional informative content. Digital storytelling practices have been proven to increase the effectiveness of public communication by enhancing engagement and emotional connection with audiences, as well as strengthening Transpakuan's image as a communicative, responsive, and adaptable public transportation service to digital media developments. Therefore, digital storytelling plays a crucial role in strengthening communication between institutions and the public.
Co-Authors Leonard Dharmawan Mirta Riski Utami Roshinta Nurfajaristi