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All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan
Leonard Dharmawan
Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Kumbang Nomor 14, Bogor, Jawa Barat 16128, Indonesia
Biochemistry, Genetics & Molecular Biology Chemistry Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Tingkat Engagement terhadap Konten Confession pada Akun Instagram @noelalexxander Mirta Riski Utami; Hudi Santoso; Leonard Dharmawan
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2026): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i1.934

Abstract

This study aims to analyze the relationship between confession content on the Instagram account @noelalexxander and the level of follower engagement. Confession content is a post in the form of a confession or personal story sent anonymously by users and has the potential to increase digital interaction through likes, comments, and shares. This study uses a quantitative descriptive-correlational approach with a sample of 100 followers whose data were obtained through a questionnaire. The research instrument was tested for validity and reliability, and analyzed using descriptive tests, normality tests, Spearman correlation, and linear regression. The results show that confession content significantly affects follower engagement. The more relevant and emotional the uploaded content, the higher the audience engagement. This finding supports the uses and gratifications theory which states that audiences actively choose content that meets their psychological and social needs, and strengthens the evidence that personal and authentic content can build emotional closeness and more intense interactions on social media. This study provides practical implications for social media account managers to create authentic, relevant, and ethical content.
Implementasi Digital Public Information sebagai Strategi Diseminasi Informasi pada Instagram @perumdatranspakuan Halwa Khairani; Leonard Dharmawan
Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Vol. 6 No. 4 (2026): October (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/panthera.v6i4.1474

Abstract

The development of social media as a means of public communication encourages government organizations and regionally owned enterprises to optimize the dissemination of information to the public in a fast, easy, and attractive manner. This study aims to analyze the information dissemination strategy on the official Instagram social media of Perumda Transportasi Pakuan, @perumdatranspakuan, as an implementation of public information in the digital era. This study uses a qualitative approach with a descriptive research type. The research subjects are the management and production of public information content on the Instagram account @perumdatranspakuan, while the research informants consist of the public relations team/social media managers of Perumda Transportasi Pakuan who are involved in the planning, production, and dissemination of information. Data were collected through participatory observation, in-depth interviews, documentation studies, and literature studies. The results of the study indicate that the information dissemination strategy is carried out through the preparation of clear messages, the use of attractive visual designs, the selection of communicative vocabulary, and structured content planning to improve the audience's understanding of public information. The implementation of this strategy is supported by a content plan and visual guidelines as guidelines in maintaining the consistency of information presentation. The public relations team also implemented systematic procedures in the content production and distribution process to maintain accessibility, orderliness, and understandability of information on the @perumdatranspakuan Instagram account. Thus, the @perumdatranspakuan Instagram account serves as an effective public information dissemination medium through the implementation of a planned communication strategy, consistent visuals, and systematic content management. These findings indicate that optimizing social media can support the delivery of public information that is more communicative and easily understood by the public.
Co-Authors Halwa Khairani Mirta Riski Utami Santoso, Hudi