Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Islamic Education Kamil Rashid
Miftachul Ulum
Universitas Sunan Drajat Lamongan
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Role of Digital Marketing Strategy in Influencing Generation Z Purchasing Decisions on E-Commerce Platforms Miftachul Ulum; Abdul Mun’im; Maula Safitri
Rashid : Journal of Economic Vol. 2 No. 1 (2026): Rashid : Journal of Economic
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/ctj3m887

Abstract

The development of digital technology has transformed consumer behavior, particularly in seeking information and making purchasing decisions on e-commerce platforms. This study aims to analyze the role of digital marketing strategies in influencing Generation Z’s purchasing decisions through a literature review approach. The findings show that content marketing, affiliate marketing, influencer marketing, electronic word of mouth (e-WOM), online customer reviews, and promotional activities contribute to purchasing decisions. In addition, product quality, consumer satisfaction, brand awareness, and pricing strengthen consumers’ purchasing intentions. Consumer trust is identified as a key factor linking digital marketing strategies to purchasing decisions. Therefore, effective and consumer-oriented digital marketing strategies play an important role in encouraging Generation Z’s purchasing decisions on e-commerce platforms..
Relevansi Pendidikan Nilai dalam Kitab Washoya Aba Lil Abnaa sebagai Fondasi Pembentukan Karakter Peserta Didik Miftachul Ulum; Abdul Mun'im; Abd Hadi; Abdullah Zawawi
Journal of Islamic Education Vol. 3 No. 2 (2025): November 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/es4c9j93

Abstract

This study aims to examine the relevance of values ​​education in the Washoya Aba Lil Abnaa Book as a foundation for character formation in students in the context of contemporary education. Library research and data sources consist of the Washoya Aba Lil Abnaa Book as a primary source, as well as journal articles and academic books. The results of the study indicate that values ​​education in the Washoya Aba Lil Abnaa Book emphasizes the importance of piety, manners, self-control, and habituation of values ​​as the basis for character formation in students. The Washoya Aba Lil Abnaa Book can be used as a normative and conceptual reference in strengthening character education based on Islamic values.
Communication Ethics between Teachers and Students in the Study of the Book of Taisirul Khalaq Miftachul Ulum; Abdul Mun’im
Kamil : Journal of Education Vol. 2 No. 1 (2026): Kamil : Journal of Education
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/922b8t21

Abstract

The purpose of this study is to examine the concept of communication ethics between teachers and students from the perspective of the Taisirul Khalaq book, a classic work that emphasizes the importance of manners, morals, and etiquette in the educational process. This study uses a qualitative approach with a literature study, namely examining the Taisirul Khalaq text and related literature on communication ethics and Islamic education. The results of the study indicate that communication between teachers and students is not merely a transfer of knowledge, but also a process of character formation through role models, respect, and mutual appreciation. The position of teachers as figures who must be honored because of their role as inheritors of the knowledge of the scholars, while students are required to demonstrate an attitude of humility, obedience, and politeness. Teacher ethics in communication include sincerity, gentleness, and patience in guiding students, while student ethics emphasize obedience, respect, and sincerity in seeking knowledge. 
Co-Authors Abd Hadi Abdul Mun'im Abdul Mun’im Abdullah Zawawi Maula Safitri