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p-Index From 2021 - 2026
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All Journal Kamil Rashid
Abdul Mun’im
Universitas Sunan Drajat Lamongan
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Role of Digital Marketing Strategy in Influencing Generation Z Purchasing Decisions on E-Commerce Platforms Miftachul Ulum; Abdul Mun’im; Maula Safitri
Rashid : Journal of Economic Vol. 2 No. 1 (2026): Rashid : Journal of Economic
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/ctj3m887

Abstract

The development of digital technology has transformed consumer behavior, particularly in seeking information and making purchasing decisions on e-commerce platforms. This study aims to analyze the role of digital marketing strategies in influencing Generation Z’s purchasing decisions through a literature review approach. The findings show that content marketing, affiliate marketing, influencer marketing, electronic word of mouth (e-WOM), online customer reviews, and promotional activities contribute to purchasing decisions. In addition, product quality, consumer satisfaction, brand awareness, and pricing strengthen consumers’ purchasing intentions. Consumer trust is identified as a key factor linking digital marketing strategies to purchasing decisions. Therefore, effective and consumer-oriented digital marketing strategies play an important role in encouraging Generation Z’s purchasing decisions on e-commerce platforms..
Communication Ethics between Teachers and Students in the Study of the Book of Taisirul Khalaq Miftachul Ulum; Abdul Mun’im
Kamil : Journal of Education Vol. 2 No. 1 (2026): Kamil : Journal of Education
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/922b8t21

Abstract

The purpose of this study is to examine the concept of communication ethics between teachers and students from the perspective of the Taisirul Khalaq book, a classic work that emphasizes the importance of manners, morals, and etiquette in the educational process. This study uses a qualitative approach with a literature study, namely examining the Taisirul Khalaq text and related literature on communication ethics and Islamic education. The results of the study indicate that communication between teachers and students is not merely a transfer of knowledge, but also a process of character formation through role models, respect, and mutual appreciation. The position of teachers as figures who must be honored because of their role as inheritors of the knowledge of the scholars, while students are required to demonstrate an attitude of humility, obedience, and politeness. Teacher ethics in communication include sincerity, gentleness, and patience in guiding students, while student ethics emphasize obedience, respect, and sincerity in seeking knowledge. 
Co-Authors Maula Safitri Miftachul Ulum