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All Journal JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Jurnal Ekonomi, Manajemen, Akuntansi
Tatik Amani
Universitas Panca Marga, Indonesia
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Karakteristik Pekerjaan, Keselamatan dan Kesehatan Kerja (K3), dan Komitmen Organisasi Terhadap Kinerja Karyawan Afni Zuhraidah; Seger Priantono; Tatik Amani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.9022

Abstract

Penelitian bertujuan untuk menganalis pengaruh karakteristik pekerjaan, Keselamatan dan Kesehatan Kerja (K3) dan komitmen organisasi terhadap kinerja karyawan pada PT. Partawood Balsa Indonesia, baik secara parsial dan secara dominan. Metode yang diterapkan adalah kuantitatif melalui asosiatif kausal sebagai pendekatannya. Populasi yang diteliti yaitu karyawan PT. Partawood Balsa Indonesia. Sampel diambil dengan teknik nonprobability sampling melalui purposive sampling. Analisis data dilakukan melalui serangkaian uji statistik, yaitu uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, analisis determinasi dan uji hipotesis dengan menggunakan aplikasi SPSS version 23. Data menunjukkan bahwa secara parsial Karakteristik Pekerjaan (X1), Keselamatan dan Kesehatan Kerja (K3) (X2), Komitmen Organisasi (X3) memiliki pengaruh signifikan dan positif terhadap kinerja karyawan pada PT. Partawood Balsa Indonesia Probolinggo. Karakteristik Pekerjaan (X1) memiliki pengaruh dominan terhadap kinerja karyawan PT. Partawood Balsa Indonesia Probolinggo. Untuk mencapai peningkatan kinerja karyawan, perusahaan harus fokus pada pengembangan karakteristik pekerjaan dan menyediakan program pelatihan K3 serta kegiatan yang dapat meningkatkan keterlibatan dan loyalitas karyawan.
PENGUATAN PEMASARAN DIGITAL UMKM PRO FARM MELALUI SOSIALISASI, PELATIHAN, DAN MARKETPLACE ONLINE Tatik Amani; Ahmad Iskandar Rahmansyah; Aries Budi Widayanto; Siti Masluha
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 6 No 2 (2025): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 6 No 2 (Oktober 2025)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v6i2.3525

Abstract

Pro Farm, a producer of goat-manure organic fertilizer in Dringu, Probolinggo, faces marketing constraints due to reliance on offline sales and local promotions. This community program aims to strengthen competitiveness through a simple, measurable, capacity-fit digital marketing rollout. The intervention comprised three stages: (1) socialization to align understanding, select priority channels (Instagram, Shopee, Tokopedia, Lazada), and set performance indicators; (2) training on promotional content and account management—product photography, short video, copywriting, scheduling, and responsive service; and (3) assisted setup of social media and online stores, including storefront curation, product descriptions, reply templates, and daily operating procedures. Results indicate improved organizational readiness: objectives, posting cadence, content pillars, and style standards were agreed; an active Instagram account and marketplace shops present clear information with consistent calls to action; the service flow from comments to chat to checkout was shortened; and weekly metric tracking began (follower growth, reach, storefront visits, chat–order ratio, review quality). Findings emphasize that digital adoption depends less on budget and more on consistent execution, continuous learning, and role governance. Recommended next steps include strengthening social proof, optimizing keywords, testing content variants, fostering local collaborations, and securing accounts via two-factor authentication and access management. The three-stage model is replicable for agribusiness MSMEs with local adaptations, enabling market expansion, revenue growth, and business sustainability, grounded in field data and customer needs.
Co-Authors Afni Zuhraidah Ahmad Iskandar Rahmansyah Aries Budi Widayanto Seger Priantono Siti Masluha