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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Sri Sulasmi
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta, Indonesia
Economics, Econometrics & Finance Social Sciences

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Unique Selling Points Influencing Event Venue Sales at Graha Sarina Vidi Yogyakarta Nining Yuniati; Sri Sulasmi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11815

Abstract

Unique Selling Points Influencing Event Venue Sales at Grha Sarina Vidi Yogyakarta. Event venue entrepreneurs or convention center owners need to understand what event organizers consider when choosing a venue. This research examines Innovation Capability, Price, and Venue Atmosphere as unique selling points that are indicated to influence event organizers in choosing a convention center. Based on regression testing conducted on clients who chose the Grha Sarina Vidi for 1 year (114 respondents), both organizers and individuals found that all three factors are indeed considered important factors that must be chosen as an event venue.
Co-Authors Nining Yuniati