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p-Index From 2021 - 2026
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All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Nining Yuniati
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta, Indonesia
Economics, Econometrics & Finance Social Sciences

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Modeling Green Customer Loyalty in Sustainable Hospitality: The Mediating Role of Customer Satisfaction in Green Hotels in Yogyakarta Nining Yuniati; Alfatika Citra Rahadevi
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1046

Abstract

Purpose – This study examines the formation of green customer loyalty in sustainable hospitality, particularly in green hotels. Despite increasing environmental awareness among consumers, green hotels often face a paradox of perceived lower comfort and higher prices. This raises questions about whether environmentally conscious customers truly become loyal and what mechanisms drive such loyalty. Design/methodology/approach – This research employs a quantitative approach using survey data collected from 153 hotel guests in Yogyakarta, Indonesia. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the relationships between green purchase decisions, customer satisfaction, and customer loyalty, including the mediating effect of satisfaction. Findings/Results – The results show that green customer loyalty is not directly influenced by green purchase decisions but is fully mediated by customer satisfaction. This indicates that environmental awareness alone is insufficient to generate loyalty without a satisfying service experience. Originality/Value – This study proposes a value–experience–loyalty framework, highlighting customer satisfaction as the key mechanism linking environmental values to loyalty. The findings contribute to the literature by clarifying the indirect formation of green loyalty and provide managerial implications for designing meaningful and engaging green service experiences to enhance customer retention.
Unique Selling Points Influencing Event Venue Sales at Graha Sarina Vidi Yogyakarta Nining Yuniati; Sri Sulasmi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11815

Abstract

Unique Selling Points Influencing Event Venue Sales at Grha Sarina Vidi Yogyakarta. Event venue entrepreneurs or convention center owners need to understand what event organizers consider when choosing a venue. This research examines Innovation Capability, Price, and Venue Atmosphere as unique selling points that are indicated to influence event organizers in choosing a convention center. Based on regression testing conducted on clients who chose the Grha Sarina Vidi for 1 year (114 respondents), both organizers and individuals found that all three factors are indeed considered important factors that must be chosen as an event venue.
The Influence of Event Marketing Factors on Visit Interest at the Skafourta Expo 2025 Event in Yogyakarta Nining Yuniati; Rina Kuswardani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11816

Abstract

The event will be considered successful if it attracts a large number of visitors. Among the ways to promote an event so that it becomes widely known to potential audiences is by marketing the event using factors that have been proven according to empirical facts in a number of event cases. These factors are entertainment, excitement, enterprise, and price. Through these factors, this research will prove whether they also influence visitor enthusiasm for the Skafourta event, which is a flagship event for middle-class (SMK) education in Yogyakarta. The sample taken was 317 respondents, selected using a random method. Multiple regression analysis showed that the factors of entertainment, excitement, enterprise, and price, both individually and collectively, significantly influence event visitor motivation
Analisis Multiplier Effect Kegiatan Pariwisata di Candi Prambanan dan Sekitar Alfatika Citra Rahadevi; Aldi Wisnu Murti Sarwono; Nining Yuniati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.15557

Abstract

Penilaian kontribusi ekonomi pariwisata memerlukan pemahaman mengenai efek pengganda terhadap perekonomian lokal. Penelitian ini bertujuan untuk menganalisis efek pengganda pariwisata pada Candi Prambanan sebagai destinasi wisata warisan budaya. Penelitian ini menggunakan kerangka analisis pengganda Keynesian dengan mempertimbangkan dampak langsung yang berasal dari pengeluaran wisatawan, dampak tidak langsung yang tercermin dalam pendapatan usaha lokal dan upah tenaga kerja, serta dampak lanjutan melalui pengeluaran terhadap produk dan jasa lokal. Data dikumpulkan melalui survei terhadap wisatawan serta wawancara dengan informan kunci yang mewakili pelaku usaha dan tenaga kerja di sektor pariwisata untuk menggambarkan struktur pendapatan, aktivitas operasional, dan pola pengeluaran. Hasil penelitian menunjukkan bahwa aktivitas pariwisata di Candi Prambanan menghasilkan efek pengganda yang signifikan, tercermin dalam peningkatan sirkulasi pendapatan lokal dan keterkaitan konsumsi. Pengeluaran wisatawan berkontribusi terhadap pendapatan usaha dan tenaga kerja, yang selanjutnya mendorong aktivitas ekonomi lanjutan di tingkat lokal. Namun demikian, meskipun efek pengganda tergolong kuat, kontribusinya dalam penciptaan lapangan kerja masih terbatas dan belum optimal. Temuan ini menegaskan perlunya strategi pengembangan pariwisata yang lebih inklusif dan padat karya guna memaksimalkan manfaat ekonomi serta memperkuat penyerapan tenaga kerja lokal.
Co-Authors Aldi Wisnu Murti Sarwono Alfatika Citra Rahadevi Rina Kuswardani Sri Sulasmi