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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) IJSS: International Journal of Social
Popo Suryana
Universitas Pasundan, Bandung, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Pelayanan dan Tarif Pelayanan terhadap Citra Rumah Sakit dan Dampaknya pada Kepuasan Pasien (Survey pada Pasien Rawat Inap dan Rawat Jalan Non Bpjs Poliklinik Penyakit Dalam Rumah Sakit Tipe B di Kabupaten Kota Se-Priangan Timur) Susan Sintia Ramdhani; Jaja Suteja; Popo Suryana
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8014

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan dan tarif pelayanan terhadap citra rumah sakit dan dampaknya pada kepuasan pasien (survey pada pasien Rawat Inap dan Rawat Jalan non BPJS Poliklinik Penyakit Dalam Rumah Sakit Tipe B Di Kabupaten Kota Se-Priangan Timur. Permasalahan penelitian didasari belum optimalnya kualitas pelayanan terutama dalam daya tanggap, tarif pelayanan yang dirasakan mahal, citra rumah sakit belum optimal masih kalah dengan pesaing dan kepuasan pasien belum memuaskan terutama pada pelayanan yang diberikan kurang tepat waktu. Penelitian ini menggunakan pendekatan  kuantitatif  dengan  metode  survei  melalui  kuesioner  yang  disebarkan  kepada 282 responden pasien rawat inap dan rawat jalan non-BPJS. Teknik analisis data menggunakan SEM Lisrel. Hasil penelitian menunjukkan  bahwa  hubungan positif kualitas pelayanan dan tarif pelayanan, pengaruh yang positif dan signifikan baik secara parsial maupun secara simultan, dari Kualitas Pelayanan dan Tarif Pelayanan terhadap Citra Rumah Sakit, dan Kualitas pelayanan, tarif pelayanan dan Citra Rumah Sakit terhadap Kepuasan Pasien Rawat Inap dan Rawat Jalan non BPJS Poliklinik Penyakit Dalam Rumah Sakit Tipe B Di Kabupaten Kota Se-Priangan Timur.  Penelitian  ini  diharapkan  dapat  menjadi bahan pertimbangan manajemen dalam merumuskan strategi peningkatan citra rumah sakit dan kepuasan pasien.
Digital Marketing And Customer Value In Driving E-Commerce Platform Selection Decisions: Evidevce From Food SMEs Mahnun Mas'adi; Umi Narimawati; Popo Suryana
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.502

Abstract

This research is motivated by the phenomenon of digital transformation challenges for food MSMEs who often face obstacles in determining the right e-commerce platform for long-term business growth. The purpose of this study is to analyze the influence of digital marketing on customer value and its implications for the decision to choose an e-commerce site for food MSMEs participating in the Go Online program in the Greater Tangerang area. The research method uses a quantitative approach with an explanatory survey method of 370 respondents who are MSME owners or managers. Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL 8.80 software. The research findings show that digital marketing has a positive and significant effect on customer value with an influence contribution of 24.90%. Furthermore, customer value is proven to be the main determinant that dominantly influences the decision to choose an e-commerce site with a coefficient of determination of 82.37%. The conclusion of the study confirms that the effectiveness of digital marketing strategies plays a crucial role in shaping value perceptions, which then becomes the most critical consideration for MSMEs in choosing a digital platform. The implications of this research suggest that e-commerce platform managers improve supporting features that can create added value for users, as well as for MSMEs to optimize the use of digital media to increase competitiveness and business value in the digital economic ecosystem.
Co-Authors Jaja Suteja Mahnun Mas'adi Susan Sintia Ramdhani Umi Narimawati