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All Journal Journal of Science and Education (JSE) IJSS: International Journal of Social
Umi Narimawati
Universitas Pasundan, Bandung, Indonesia
Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences

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The Influence of Destination Image on Visitor Satisfaction Rudi Setiawan; Umi Narimawati; Juanim
Journal of Science and Education (JSE) Vol. 6 No. 1 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i1.647

Abstract

This study aims to determine the effect of destination image on visitor satisfaction in tourist villages in Ciamis Regency and Pangandaran Regency. Data were collected through questionnaires and analyze using a quantitative approach with the help of SPSS. The results showed that destination image had a positive and significant effect on visitor satisfaction, with the Social Setting and Environment dimension having the greatest effect, while Natural and Cultural Resources had the least effect. These findings contribute to the development of academic studies on tourism and provide practical input for managers and local governments in improving destination quality.
Digital Marketing And Customer Value In Driving E-Commerce Platform Selection Decisions: Evidevce From Food SMEs Mahnun Mas'adi; Umi Narimawati; Popo Suryana
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.502

Abstract

This research is motivated by the phenomenon of digital transformation challenges for food MSMEs who often face obstacles in determining the right e-commerce platform for long-term business growth. The purpose of this study is to analyze the influence of digital marketing on customer value and its implications for the decision to choose an e-commerce site for food MSMEs participating in the Go Online program in the Greater Tangerang area. The research method uses a quantitative approach with an explanatory survey method of 370 respondents who are MSME owners or managers. Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL 8.80 software. The research findings show that digital marketing has a positive and significant effect on customer value with an influence contribution of 24.90%. Furthermore, customer value is proven to be the main determinant that dominantly influences the decision to choose an e-commerce site with a coefficient of determination of 82.37%. The conclusion of the study confirms that the effectiveness of digital marketing strategies plays a crucial role in shaping value perceptions, which then becomes the most critical consideration for MSMEs in choosing a digital platform. The implications of this research suggest that e-commerce platform managers improve supporting features that can create added value for users, as well as for MSMEs to optimize the use of digital media to increase competitiveness and business value in the digital economic ecosystem.
Co-Authors Juanim Mahnun Mas'adi Popo Suryana Rudi Setiawan