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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Linguistics Initiative
Masruddin Masruddin
Universitas Islam Negeri Palopo
Aerospace Engineering Humanities Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Linguistic landscape of culinary businesses in Palopo Masruddin Masruddin; Amelia Amelia; St. Annazila Cahyani Ajma; Magfirah Thayyib
Linguistics Initiative Vol. 6 No. 1 (2026)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27753719.61432

Abstract

This study investigates the linguistic landscape of the culinary business in Palopo Town, South Sulawesi Province, Indonesia, addressing the limited research on smaller urban contexts with distinct local languages and commercial dynamics. The research aims to identify the most frequently used languages in culinary signboards and to explore the motivations behind these linguistic choices. Employing a qualitative approach, data were collected through field observation in October 2025, resulting in 20 photographed culinary signboards. The analysis used the interactive model, involving data reduction, categorization based on language composition and communicative function, and sociolinguistic interpretation. The findings reveal four categories: monolingual English (40%), monolingual Indonesian or local languages (30%), bilingual (15%), and multilingual (5%). English is predominantly associated with modernity and global identity, while Indonesian and local languages signal cultural closeness and authenticity. Most business names are non-clausal nominal phrases, emphasizing brevity and branding efficiency. The results demonstrate that language choice in Palopo’s culinary signage functions not only as identification but also as a strategic tool for identity representation, market positioning, and negotiation between global and local values in public space.
Digitalisasi Budaya Tenun Dusun Salurante melalui Kolaborasi Internasional untuk Mendukung Desa Wisata Rinding Allo Masruddin Masruddin; Ahmad Tri Muslim HD; Muh Alimin; M. Fikri Alghifari Yunus; Syahrul Syahrir Warham; Harel Bayu Paizin; Syamsul Ma'arif Ilyas; Muhammad Fakhry Nadir; Nasrul Mahmud; Lira Aulia; Nurul Mutmainnah; Agung C Al-Faruq; Muzamil Suliman Abdelhamid Mohammed; Nasir Mubarak Muhammad Ibrahim; Estevao Amaral; MD Razoan Karim; Jamilurrohman Da Silva
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 4 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i4.2329

Abstract

The digitization of local cultural heritage is essential for the preservation and promotion of tourism villages. An international community service initiative by the UIN Palopo 2026 Global Cultural Immersion Program Team—involving representatives from eight countries (Nigeria, Sudan, Syria, Thailand, Timor-Leste, Bangladesh, Pakistan, and Indonesia)—aims to develop a proposal for the digitization of cultural weaving tourism in Salurante Hamlet, Rinding Allo Tourism Village, Rongkong Subdistrict, North Luwu. The approach used was participatory and based on cultural immersion through three activities: observation/documentation, Focus Group Discussions (FGDs) with local stakeholders, and the development of a digitization program. The results include site mapping, the formulation of content requirements, and a digitalization program document containing a digital cultural inventory, photos and videos, a digital catalog, digital storytelling, promotional media, QR codes, data governance, and a sustainability plan. This digitization document, as the primary output, serves as a reference for the development of tourism villages. Cross-national collaboration provides intercultural perspectives and global reach, while still prioritizing community involvement as the foundation for shaping narratives and ensuring data ownership.
Co-Authors Agung C Al-Faruq Ahmad Tri Muslim HD Amelia Amelia Estevao Amaral Harel Bayu Paizin Jamilurrohman Da Silva Lira Aulia M. Fikri Alghifari Yunus Magfirah Thayyib MD Razoan Karim Muh Alimin Muhammad Fakhry Nadir Muzamil Suliman Abdelhamid Mohammed Nasir Mubarak Muhammad Ibrahim Nasrul Mahmud Nurul Mutmainnah St. Annazila Cahyani Ajma Syahrul Syahrir Warham Syamsul Ma'arif Ilyas