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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Global Futuristik : Kajian Ilmu Sosial Multidisipliner
Syahrul Syahrir Warham
Universitas Islam Negeri Palopo
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Strategi Adaptasi UMKM Berbasis Rumahan dalam Meningkatkan Daya Saing Usaha di Kota Makassar: Studi Fenomenologi terhadap Pemanfaatan Aplikasi Digital sebagai Pengganti Ruko Syahrul Syahrir Warham; Ulul Azmi Mustari; M Fikri Alghifari Yunus
Jurnal Global Futuristik Vol. 4 No. 1 (2026): Jurnal Global Futuristik : Kajian Ilmu Sosial Multidisipliner
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/globalistik.v4i1.1125

Abstract

This study aims to describe and analyze the adaptation strategies carried out by home-based MSME (Micro, Small, and Medium Enterprises) actors in Makassar City in utilizing their homes and digital applications as substitutes for physical stores (ruko), as well as to analyze the role of these strategies in improving business competitiveness. This phenomenon emerged as a response to limited business capital and the high cost of renting business premises in urban areas, where MSME actors choose to use their private homes as production sites while relying on delivery applications and social media as marketing and distribution channels, without serving direct walk-in customers. This study employed a qualitative method with a phenomenological approach. Data were collected through in-depth interviews, observation, and documentation involving 8 (eight) home-based MSME informants in Makassar City with varying ages and business types (culinary, fashion, and handicrafts), selected using purposive sampling. The findings reveal that home-based MSME actors in Makassar City implement adaptation strategies through three main aspects: optimizing the home as a resource substitute for a physical store, adopting digital applications gradually according to each individual’s readiness, and adjusting economic behavior such as pricing strategies and customer trust management.
Digitalisasi Budaya Tenun Dusun Salurante melalui Kolaborasi Internasional untuk Mendukung Desa Wisata Rinding Allo Masruddin Masruddin; Ahmad Tri Muslim HD; Muh Alimin; M. Fikri Alghifari Yunus; Syahrul Syahrir Warham; Harel Bayu Paizin; Syamsul Ma'arif Ilyas; Muhammad Fakhry Nadir; Nasrul Mahmud; Lira Aulia; Nurul Mutmainnah; Agung C Al-Faruq; Muzamil Suliman Abdelhamid Mohammed; Nasir Mubarak Muhammad Ibrahim; Estevao Amaral; MD Razoan Karim; Jamilurrohman Da Silva
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 4 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i4.2329

Abstract

The digitization of local cultural heritage is essential for the preservation and promotion of tourism villages. An international community service initiative by the UIN Palopo 2026 Global Cultural Immersion Program Team—involving representatives from eight countries (Nigeria, Sudan, Syria, Thailand, Timor-Leste, Bangladesh, Pakistan, and Indonesia)—aims to develop a proposal for the digitization of cultural weaving tourism in Salurante Hamlet, Rinding Allo Tourism Village, Rongkong Subdistrict, North Luwu. The approach used was participatory and based on cultural immersion through three activities: observation/documentation, Focus Group Discussions (FGDs) with local stakeholders, and the development of a digitization program. The results include site mapping, the formulation of content requirements, and a digitalization program document containing a digital cultural inventory, photos and videos, a digital catalog, digital storytelling, promotional media, QR codes, data governance, and a sustainability plan. This digitization document, as the primary output, serves as a reference for the development of tourism villages. Cross-national collaboration provides intercultural perspectives and global reach, while still prioritizing community involvement as the foundation for shaping narratives and ensuring data ownership.
Co-Authors Agung C Al-Faruq Ahmad Tri Muslim HD Estevao Amaral Harel Bayu Paizin Jamilurrohman Da Silva Lira Aulia M Fikri Alghifari Yunus M. Fikri Alghifari Yunus Masruddin Masruddin MD Razoan Karim Muh Alimin Muhammad Fakhry Nadir Muzamil Suliman Abdelhamid Mohammed Nasir Mubarak Muhammad Ibrahim Nasrul Mahmud Nurul Mutmainnah Syamsul Ma'arif Ilyas Ulul Azmi Mustari