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All Journal AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Catherine Wahyuning Wilujeng
PT Pertamina EP Limau Field
Humanities Economics, Econometrics & Finance Social Sciences

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Circular Creative Economy Incubation in Rural Citrus-Based Communities: A Case Study of the Gema Dewata Program in Indonesia M. Maulana; Azam Asykarullah; Abdul Rachman Para Buana; Rama Sanjaya; Catherine Wahyuning Wilujeng
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.19563

Abstract

This study examines how community-based creative-economy incubation can accelerate SDG-oriented rural transformation through circular value-chain upgrading. Using in-depth interviews with local actors, secondary document analysis, thematic interpretation, and value-chain mapping, the research found that the program transformed a vulnerable citrus monoculture into a three-tier circular creative-economy ecosystem. At the upstream level, adoption of a Trichoderma-based biofungicide through the BU JUSI subprogram increased citrus productivity from 3 to 5 tons per hectare (a 66.7% gain), reduced chemical fertilizer dependence by 20%, and stabilized the livelihoods of 320 farming households. At the meso level, BUDE ARTA MAJU converted substandard citrus yields into value-added food products, creating gender-inclusive microenterprise opportunities for rural women. At the downstream level, PAKLEK MANIS valorized 34.79 tons of citrus peel waste annually into bio-based commercial products (bioplastics, soap, bath salts, and aromatherapy items), potentially avoiding 36.525 tons of CO2e emissions per year. The study contributes to rural development, creative-economy, and circular-economy scholarship by proposing an integrated incubation model in which ecological restoration, value-added processing, women’s entrepreneurship, and waste valorization act as mutually reinforcing mechanisms. The findings suggest that CSR-driven rural empowerment can move beyond short-term aid when designed as a localized circular value-chain ecosystem that advances decent work, responsible production, and community resilience
Sosialisasi Komunikasi Kelompok Wanita Tani Prabumulih dalam Menguatkan Engagement Anggota Kelompok Rama Sanjaya; Catherine Wahyuning Wilujeng; A. Rachman Para Buana; Etika Oktasari; Kurdeniansyah Kurdeniansyah
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): DECEMBER 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i3.675

Abstract

Community empowerment involving Kelompok Wanita Tani (Women Farmer Groups) represents an environmentally conscious agricultural empowerment initiative implemented as part of a Corporate Social Responsibility (CSR) program. In Tanjung Menang Village, Prabumulih. This empowerment effort was initiated by the Community Involvement and Development (CID) Team of PT Pertamina EP Limau Field in collaboration with academic partners engaged two hundred fifty of people and classify in eight Women Farmer Groups from the village. Group communication served as a key mechanism to strengthen engagement among members, aiming to enhance their psychological well-being and serve as an indicator of sustainable community empowerment. Data collection followed the standard criteria established by the CID Pertamina EP Limau Field team including participant profiling and characterization. The implementation methods included observation, interviews, focus group discussions, and direct interaction. Findings indicated that effective group communication significantly contributes to individual empowerment levels and can be applied both internally and externally to foster strong, sustainable group relations.
Co-Authors A. Rachman Para Buana Abdul Rachman Para Buana Azam Asykarullah Etika Oktasari Kurdeniansyah Kurdeniansyah M. Maulana Rama Sanjaya