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Isni Oktria
Gunadarma University
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Analisis Usability Fitur Shopee Affiliate Menggunakan Metode System Usability Scale (SUS) Isni Oktria; Adhika Novandya
Jurnal Teknik dan Science Vol. 5 No. 1 (2026): Februari : Jurnal Teknik dan Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jts.v5i1.2585

Abstract

Perkembangan teknologi digital pada platform e-commerce di Indonesia mendorong hadirnya berbagai fitur pendukung, salah satunya adalah Shopee Affiliate yang memperkuat ekosistem digital ini, memungkinkan pengguna media sosial, mempromosikan produk dan mendapatkan komisi. Penelitian ini bertujuan untuk menganalisis tingkat kegunaan (usability) dan efektivitas fitur Shopee Affiliate dengan menggunakan metode System Usability Scale (SUS). Pengumpulan data dilakukan melalui penyebaran kuesioner kepada pengguna Shopee Affiliate, kemudian dianalisis untuk mengetahui persepsi pengguna terhadap kemudahan penggunaan. Hasil penelitian menunjukkan bahwa mayoritas pengguna menilai fitur Shopee Affiliate mudah digunakan, cukup jelas alur dan penggunaannya. Hasil pengukuran SUS memperoleh skor sebesar 79, yang termasuk dalam kategori Acceptable pada acceptable range serta berada pada Grade B dalam grade scale. Hal ini menunjukkan bahwa usability dan efektivitas merupakan faktor penting yang memengaruhi kepuasan serta kemudahan penggunaan fitur. Meskipun demikian, masih terdapat beberapa aspek yang dapat ditingkatkan untuk memberikan pengalaman pengguna yang lebih optimal.
Analisis Minat Perilaku Mahasiswa terhadap QRIS di Lingkungan Universitas Gunadarma Kampus J1 Berbasis Technology Acceptance Model (TAM) Isni Oktria; Adhika Novandya
Jurnal Teknik dan Science Vol. 5 No. 2 (2026): Juni : Jurnal Teknik dan Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jts.v5i2.3047

Abstract

The rapid development and ease of use of the Quick Response Code Indonesian Standard (QRIS) digital payment system have enabled university students to choose between cash and cashless payment methods. This study aims to analyze the behavioral intention of students at Gunadarma University, Campus J1, to use QRIS by applying the Technology Acceptance Model (TAM). The variables examined include Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Perceived Security (PS), Attitude Toward Using (ATU), and Behavioral Intention (BI). This research employed a quantitative approach, with data collected through an online questionnaire distributed to 100 active students of Gunadarma University, Campus J1, who had previously used QRIS. The data were analyzed using SPSS version 25, including validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F-test, and coefficient of determination analyses. The results indicate that all research instruments are valid and reliable. Furthermore, the assumptions of normality, multicollinearity, and heteroscedasticity were satisfied. The findings provide valuable insights for micro, small, and medium enterprises (MSMEs) operating around Campus J1 in determining payment methods that best match students' preferences.
Co-Authors Adhika Novandya