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All Journal International Journal of Demos Jurnal Penelitian
Sri Wahyuni
Perbanas Institute
Religion Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Business Environment Dynamics and Adaptive Strategies for Sustainability A Case Study of a State-Owned Meat Processing Company in Jakarta: Dynamics and Adaptive Strategies for Sustainability Rendy Riyanto; Sri Wahyuni
Jurnal Penelitian Vol. 22 No. 2 (2025): December 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v22i2.16466

Abstract

Objective: This study aims to analyze the dynamics of the business environment and formulate adaptive strategies focused on sustainability for a state-owned beef processing company. Specifically, this research examines the impact of sustainable operational management on environmental and financial performance. Findings: The analysis shows that high waste ratios and a lack of real-time technology are internal weaknesses that can be addressed. The implementation of adaptive strategies has significant potential to improve environmental performance (waste and carbon footprint reduction) and financial performance (cost efficiency). Originality/Value: This study offers a unique contribution by integrating business environment analysis, operational strategy, and performance impacts into a single, coherent framework, specifically within the context of the meat processing industry in a developing country. Practical/Policy Implications: The results of this study offer practical guidance for managers in designing efficient and sustainable operational strategies. For policymakers, these findings can serve as a basis for formulating regulations and incentives that encourage the industry to adopt more responsible and competitive business practices.
Strategi komunikasi PT Permodalan Nasional Madani Dalam Mempertahankan Reputasi Perusahaan Melalui Media Massa dan Media Sosial Sularto Aras Hamka; Sri Wahyuni
ijd-demos Volume 8, Issue 2 (2026)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v8i2.790

Abstract

This study investigates the communication strategies used by PT PNM to maintain its corporate reputation through mass media and social media while exploring the challenges encountered across these communication channels. The research adopts the Harris–Fombrun Corporate Reputation Quotient (CRQ), which consists of six dimensions: emotional appeal, products and services, vision and leadership, workplace environment, financial performance, and social responsibility. A qualitative approach was employed, with data collected through interviews with the Head of the Corporate Secretariat Division and the Head of Corporate Communication. The results indicate that PT PNM consistently applies an integrated communication strategy that strengthens corporate values, financial credibility, leadership, and social responsibility. Although communication challenges remain, the company effectively sustains stakeholder trust and reinforces its long-term corporate reputation in a dynamic and evolving media environment. Keywords: Communication Strategy, Corporate Reputation, Mass Media, Social Media.
Co-Authors Rendy Riyanto Sularto Aras Hamka