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All Journal Ilomata International Journal of Management Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat
Siti AISYAH
State Islamic University of North Sumatra
Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Utilization of Innovative Design and Production Technology to Support Coconut Milk Bonbon MSMe in Bandar Khalipah Village Annisa FEBRIANDA; Cindy CINDY; Karin Aribi IVANKA; Nona Azzahra NASUTION; Siti AISYAH
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1781

Abstract

The Bonbon Santan Micro, Small and Medium Enterprise located in Bandar Khalipah Village, Deli Serdang Regency, is a traditional food business that has great potential to support the local economy. However, MSMEs face various challenges, ranging from limited production technology, capital, business management skills, to suboptimal marketing strategies. This community service program was implemented using a Participatory Action Research (PAR) approach to provide real solutions through training, mentoring, and the application of simple innovations. The results of this activity show an increase in production capacity after the introduction of coconut milk extractors, improved product quality that is more hygienic and consistent, and labor efficiency. In terms of marketing, distribution, which was previously limited to the village area, has been expanded to souvenir shops in Medan and several other areas such as Padang, Aceh, and Pekanbaru. In addition, the application of digital marketing through social media has also supported increased sales. This activity not only impacted business capacity but also empowered the surrounding community through involvement in production and packaging. Therefore, the sustainability of the program with capital support, advanced training, and strengthening of the distribution network is key to Bonbon Santan MSME's ability to compete regionally.
Marketing Mix on UINSU Students’ Buying Interest in Skintific Through Brand Image as A Moderating Variable Nurbaina Junita Sitorus; Rahmi Syahriza; Siti Aisyah
Ilomata International Journal of Management Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i3.1249

Abstract

This research aims to determine the effect of the marketing mix (4P) on North Sumatra State Islamic University (UINSU) students' buying interest in Skintific products, with brand image as a moderating variable. This research is a type of comparative causal research with a quantitative approach because it involves numerical data and uses statistical data. The population in this study are active female students studying at the North Sumatra State Islamic University (UINSU) with a population of 17,608 female students in 2023. Using the Slovin formula n= N/ (1+ (N x e2 )) to calculate the sample size so that a sample of 103 respondents was obtained. Sampling was carried out using the probability sampling method because it can obtain a representative sample that accurately reflects the target population. Primary data in this research was obtained from a questionnaire with 27 questions to measure marketing mix variables, purchase interest and brand image using a five-point Likert scale which was distributed online via Google Form. Data analysis used in this research is IBM SPSS which includes normality test, multicollinearity test, path analysis (path analysis), and hypothesis testing. The research results show that the marketing mix (4P) has a significant effect on consumer buying interest, and brand image moderates this relationship. These findings highlight the importance of effective marketing strategies and a strong brand image to increase consumer interest and loyalty.
Co-Authors Annisa FEBRIANDA Cindy CINDY Karin Aribi IVANKA Nona Azzahra NASUTION Nurbaina Junita Sitorus Rahmi Syahriza