Rahmi Syahriza
State Islamic University of North Sumatra

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INTEGRATING QUR'ANIC ETHICS WITH SDGS: A THEMATIC STUDY OF SURAH AL-BAQARAH VERSES 30 AND 275-279 Nurma Sari; Akmal Tarigan; Rahmi Syahriza; Cut Fauziah
Jurnal At-Tibyan: Jurnal Ilmu Alqur'an dan Tafsir Vol. 10 No. 1 (2025): Volume 10 No. 1 June 2025
Publisher : The Department of the Qur'anic Studies, Faculty of Ushuluddin, Adab, and Da'wah, State Institute of Islamic Studies (IAIN) Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/at-tibyan.v10i1.10846

Abstract

The Qur'an as a guide to life for Muslims offers universal guidance that covers various aspects of life, including economic development and social sustainability. Surah Al-Baqarah verse 30 and verses 275-279 are ethical theological foundations in building governance that is fair, sustainable, and free from economic injustice. The Qur'anic approach to human development is not only normative but also provides practical solutions. The prohibition of usury, the recommendation of zakat, infaq, sadaqah, and human responsibility as khalifah are integral mechanisms to create inclusive and sustainable development. Therefore, this study aims to examine the relationship between the values contained in Surah Al-Baqarah verses 30 and 275-279 with the goals of SDGs by using a thematic interpretation approach. The results show that achieving the SDGs requires the integration of spiritual values, as taught in the Qur'an, to complement technical and economic approaches. Therefore, the Qur'an can be the main reference in addressing various global issues through a holistic approach that incorporates ethics.
Marketing Mix on UINSU Students’ Buying Interest in Skintific Through Brand Image as A Moderating Variable Nurbaina Junita Sitorus; Rahmi Syahriza; Siti Aisyah
Ilomata International Journal of Management Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i3.1249

Abstract

This research aims to determine the effect of the marketing mix (4P) on North Sumatra State Islamic University (UINSU) students' buying interest in Skintific products, with brand image as a moderating variable. This research is a type of comparative causal research with a quantitative approach because it involves numerical data and uses statistical data. The population in this study are active female students studying at the North Sumatra State Islamic University (UINSU) with a population of 17,608 female students in 2023. Using the Slovin formula n= N/ (1+ (N x e2 )) to calculate the sample size so that a sample of 103 respondents was obtained. Sampling was carried out using the probability sampling method because it can obtain a representative sample that accurately reflects the target population. Primary data in this research was obtained from a questionnaire with 27 questions to measure marketing mix variables, purchase interest and brand image using a five-point Likert scale which was distributed online via Google Form. Data analysis used in this research is IBM SPSS which includes normality test, multicollinearity test, path analysis (path analysis), and hypothesis testing. The research results show that the marketing mix (4P) has a significant effect on consumer buying interest, and brand image moderates this relationship. These findings highlight the importance of effective marketing strategies and a strong brand image to increase consumer interest and loyalty.