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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Humanities Education and Social Sciences
Ika Diyah Candra Arifah
Digital Business / Faculty of Economics and Business, State University of Surabaya
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Influence of Digital Marketing and E-WoM on Repurchase Intention through Brand Trust of Feel Matcha Surabaya Mohammad Hendrew Priasmono; Muhammad Fachmi; Dhiyan Septa Wihara; Ika Diyah Candra Arifah
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 5 No 5 (2026): IJHESS APRIL 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v5i5.2142

Abstract

This study aims to analyze the influence of digital marketing and electronic word of mouth (E-WoM) on repurchase intention through brand trust among Feel Matcha consumers in Surabaya. Using a quantitative explanatory approach, data were collected from 101 active TikTok users who had purchased Feel Matcha products and analyzed using SEM-PLS. The results indicate that digital marketing significantly influences repurchase intention (β = 0.256; p = 0.035) and brand trust (β = 0.375; p < 0.001). Likewise, E-WoM has a stronger significant effect on repurchase intention (β = 0.415; p = 0.001) and brand trust (β = 0.526; p < 0.001). However, brand trust does not significantly mediate the effect of digital marketing (β = 0.044; p = 0.394) or E-WoM (β = 0.062; p = 0.400) on repurchase intention. These findings indicate that consumer repurchase decisions are driven more by the attractiveness, authenticity, and credibility of TikTok content than by long-term trust formation. The study contributes to consumer behavior theory in digital platform contexts and offers practical insights for optimizing TikTok-based marketing strategies to strengthen customer loyalty.
The Influence of Digital Social Capital, Self-Efficacy, and Human Capital on Career Success in Fresh Graduate Students in Surabaya M. Rizal Ariyono Putra; Muhammad Fajar Wahyudi Rahman; Ika Diyah Candra Arifah; Hujjatullah Fazlurrahman
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 5 No 4 (2026): IJHESS FEBRUARY 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v5i4.2161

Abstract

This study seeks to examine the effects of Digital Social Capital, Self-Efficacy, and Human Capital on Career Success among fresh graduates in Surabaya. The research is motivated by the high level of educated unemployment and the intense competition within the urban labor market in the digital era. Employing a quantitative explanatory research approach, the study involved 60 respondents who were graduates of the Bachelor of Management and Bachelor of Digital Business programs at Universitas Negeri Surabaya. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that all three independent variables exert a positive and significant influence on Career Success. Among them, Human Capital shows the strongest effect (β = 0.403; p < 0.001), followed by Self-Efficacy (β = 0.285; p = 0.011) and Digital Social Capital (β = 0.216; p = 0.048). These results indicate that the integration of human capital, psychological resources, and digital social capital plays a crucial role in determining career success among young individuals in the era of digital transformation. Furthermore, this study contributes to theoretical development by integrating Social Cognitive Career Theory and Human Capital Theory, while also providing practical implications for higher education institutions to enhance students’ career readiness through the development of digital competencies, self-efficacy, and professional experience.
Pengaruh Flash Sale dan Live Streaming terhadap Pembelian Impulsif melalui Rasa Takut Ketinggalan (FOMO) di TikTok Shop Moch Ilham Firmansyah; Ika Diyah Candra Arifah; Ratih Amelia; Nadia Nur Thahirrah
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2427

Abstract

This study aims to analyze the impact of Flash Sale and Live Streaming on Impulsive Buying with the fear of missing out (FOMO) factor positioned as a mediating variable related to TikTok Shop consumers. My study uses a quantitative approach using the causal associative method. Data were collected through an online questionnaire to 100 TikTok Shop user respondents, and then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 for analyze relatedness between Flash Sale, Live Streaming, FOMO, and Impulsive Buying . The results of the study show that Flash Sale has a positive and significant effect on FOMO, Live Streaming has a positive and significant effect on FOMO, Flash Sale has a positive and significant effect on Impulsive Buying, Live Streaming has a positive and significant effect on Impulsive Buying, and FOMO has a positive and significant effect on Impulsive Buying. FOMO is also proven to mediate the influence of Flash Sale and Live Streaming on Impulsive Buying. These findings indicate that promotional stimuli and digital shopping interactions can encourage impulsive buying through the fear of missing out on offers.
Co-Authors Dhiyan Septa Wihara Hujjatullah Fazlurrahman M. Rizal Ariyono Putra Moch Ilham Firmansyah Mohammad Hendrew Priasmono Muhammad Fachmi Muhammad Fajar Wahyudi Rahman Nadia Nur Thahirrah Ratih Amelia