Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Research Psychologie, Orientation et Conseil Journal Markcount Finance
Atika Widya Utama
Universitas Islam Negeri Raden Fatah Palembang
Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impact of Social Media on Social Comparison and Self-Esteem Atika Widya Utama; Felipe Souza; Bruna Costa
Research Psychologie, Orientation et Conseil Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/rpoc.v2i3.2376

Abstract

The ubiquitous presence of social media platforms has created an environment where individuals are constantly exposed to curated, idealized self-presentations. This environment is thought to intensify the natural human tendency for social comparison, which has significant implications for psychological well-being, particularly self-esteem. This study aimed to investigate the relationship between the intensity of social media use, the tendency for social comparison, and levels of self-esteem among young adults. A cross-sectional survey was conducted with a sample of 350 university students (aged 18-24). Participants completed validated instruments, including the Social Media Intensity Scale, the Iowa-Netherlands Comparison Orientation Measure (INCOM), and the Rosenberg Self-Esteem Scale. Correlation and mediation analyses were performed to test the hypothesized relationships. A significant positive correlation was found between the intensity of social media use and social comparison orientation (r = .45, p < .001). In turn, social comparison orientation was significantly negatively correlated with self-esteem (r = -.52, p < .001). Mediation analysis confirmed that social comparison significantly mediated the relationship between social media intensity and lower self-esteem. Intensive engagement with social media is strongly associated with a greater tendency for social comparison, which in turn predicts lower self-esteem. These findings highlight social comparison as a key psychological mechanism through which social media use may negatively impact mental health.
The Influence of Social Media Marketing on Brand Image and Purchase Intention for Halal Products Atika Widya Utama; Meera Gupta; Rohan Kumar
Journal Markcount Finance Vol. 3 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v3i1.1953

Abstract

Social media marketing has become a powerful tool for shaping brand image and influencing consumer behavior, particularly in the context of halal products. As the global demand for halal products continues to grow, understanding how social media marketing impacts brand image and purchase intention is critical for businesses targeting Muslim consumers. However, limited research has explored this relationship, especially in emerging markets where halal product consumption is rapidly increasing. This study aims to examine the influence of social media marketing on brand image and purchase intention for halal products, providing insights into how businesses can leverage social media to enhance consumer engagement and drive sales. A quantitative research design was employed, utilizing survey data collected from 300 Muslim consumers in Indonesia. Structural equation modeling (SEM) was used to analyze the relationships between social media marketing, brand image, and purchase intention. The findings reveal that social media marketing significantly enhances brand image (? = 0.52, p < 0.001) and purchase intention (? = 0.48, p < 0.001). Brand image also mediates the relationship between social media marketing and purchase intention, indicating its pivotal role in influencing consumer decisions. This study highlights the importance of social media marketing in building a positive brand image and driving purchase intention for halal products. The results suggest that businesses should prioritize engaging and authentic social media strategies to attract and retain Muslim consumers.
Co-Authors Bruna Costa Felipe Souza Meera Gupta Rohan Kumar