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All Journal ABDI MASSA: Jurnal Pengabdian Nasional Sintesa Journal of Management
Sumiati
Universitas 17 Agustus 1945 Surabaya
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PRAKTIK MEDIA PR INTERNAL DALAM DIVISI MARKETING SUPPORT PT KENCANA MAJU BERSAMA Sumiati; Mohammad Insan Romadhan
Sintesa Vol. 5 No. 02 (2026): Jurnal Sintesa Volume 5 No 02 Juli 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v5i02.133887

Abstract

Internal PR media practices are an important part of supporting work coordination, information dissemination, and effective internal relations within an organization. This study aims to describe the internal PR media practices in the Marketing Support Division of PT Kencana Maju Bersama by utilizing empirical data from an undergraduate thesis on organizational communication within the division. The study used a descriptive qualitative approach with observation, interviews, and documentation as data collection techniques. The research subjects included managers, supervisors, and staff in the Marketing Support Division. The findings show that internal PR media practices in this division are carried out through formal and informal communication channels, both direct and work-based internal media, to support briefings, task coordination, direction delivery, evaluation, and cross-functional problem solving. The supervisor acts as the main connector in internal message distribution, while communication among employees and across divisions reflects the integrative role of internal media in strengthening teamwork. These internal PR media practices contribute to work quality, coordination effectiveness, and employee independence. However, internal information management still faces challenges in terms of work quantity and timeliness due to sudden priority tasks. These findings indicate that structured internal PR media practices can strengthen work processes and support employee performance within the division Keywords: Internal PR Media, Internal Communication, Marketing Support, Employee Performance
EDUKASI KOMUNIKASI INKLUSIF BAGI RELAWAN SOSIAL DALAM PENDAMPINGAN KELOMPOK RENTAN Hajidah Kusnadi; Sumiati; Yashinta Nur Aulia
ABDIMAS Vol 6 No 05 (2026): PENGABDIAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/abdimass.v6i05.2741

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas relawan sosial dalam menerapkan komunikasi inklusif saat mendampingi kelompok rentan. Urgensi program ini didasarkan pada kebutuhan pelayanan sosial dan pelayanan publik yang semakin menuntut pendekatan yang aksesibel, nonstigmatis, dan berorientasi pada martabat penerima manfaat. Dalam konteks Indonesia, kelompok rentan dalam pelayanan publik antara lain mencakup penyandang disabilitas, lanjut usia, perempuan hamil, anak-anak, serta korban bencana alam dan bencana sosial. Pelaksanaan kegiatan dilakukan melalui tahapan identifikasi kebutuhan mitra, penyusunan modul, edukasi dan pelatihan, simulasi kasus, pendampingan terbatas, serta evaluasi. Materi pelatihan meliputi prinsip komunikasi inklusif, penggunaan bahasa yang menghormati martabat penerima manfaat, teknik mendengar aktif, komunikasi empatik, penyederhanaan pesan, komunikasi rujukan, dan penguatan koordinasi internal relawan. Artikel ini disusun sebagai draf naskah pengabdian yang siap disesuaikan dengan data lapangan nyata. Secara substantif, program ini menegaskan bahwa komunikasi inklusif bukan hanya keterampilan interpersonal, tetapi juga bagian penting dari pengelolaan layanan sosial dan komunikasi organisasi yang berpengaruh terhadap kualitas pendampingan kelompok rentan.
The Influence of Competence and Work Discipline on Employee Performance at Bank Jatim Surabaya Branch Sumiati; Leo Calvin; Yane Mayasari; Dini Sudayanti; Rudiana
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of competence and work discipline on employee performance at Bank Jatim Surabaya Branch. The research was motivated by the fact that in the increasingly competitive banking industry, human resources play a crucial role in ensuring service quality and organizational performance. Competence, which includes knowledge, skills, and attitudes, and work discipline, which reflects employees’ adherence to organizational rules and responsibilities, are believed to be key determinants of performance.The study employed a quantitative associative approach, involving 50 employees selected through purposive sampling. Data were collected using questionnaires and documentation, and analyzed through multiple linear regression, t-test, F-test, and coefficient of determination (R²). The findings revealed that both competence and work discipline have positive and significant effects both partially and simultaneously on employee performance. The regression results show that competence contributes more strongly to performance (β = 0.412) compared to work discipline (β = 0.367). The F-test value of 24.57 with a significance of 0.000 (< 0.05) indicates that both independent variables jointly influence performance, while the coefficient of determination (R² = 0.61) suggests that 61% of performance variation is explained by competence and work discipline.These results confirm that competent and disciplined employees tend to deliver better service, achieve performance targets, and maintain operational accuracy critical aspects in the banking sector. Therefore, it is recommended that Bank Jatim management strengthen training programs to enhance employee competence and consistently enforce discipline to sustain high levels of performance and service excellence.
Co-Authors Dini Sudayanti Hajidah Kusnadi Leo Calvin Mohammad Insan Romadhan Rudiana Yane Mayasari Yashinta Nur Aulia