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All Journal Jurnal Mediasosian : Jurnal Ilmu Sosial dan Administrasi Negara Journal of Business, Social and Technology
Bisma Widyawan
Institut Ilmu Sosial dan Manajemen STIAMI
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Program Jakpreneur dan Dinamika Transformasi Digital UMKM: Analisis Implementasi dan Optimalisasi Achmad Barlian; Yani Safitri; Raisa Drishti Annisa; Bisma Widyawan
Jurnal Mediasosian : Jurnal Ilmu Sosial dan Administrasi Negara Vol 10 No 1 (2026): April 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/mediasosian.v10i1.7387

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas program Jakpreneur dalam mendorong transformasi digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Jakarta. Menggunakan pendekatan kualitatif dengan desain studi kasus intrinsik, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap pelaku UMKM binaan. Analisis dilakukan secara tematik dengan mengacu pada teori efektivitas kebijakan publik William N. Dunn. Hasil penelitian menunjukkan bahwa implementasi program Jakpreneur telah mencakup dimensi pelatihan, perizinan, akses digital, dan jejaring pasar melalui pendekatan 7P. Program ini berhasil meningkatkan kapasitas digital pelaku UMKM, namun masih menghadapi hambatan seperti kesenjangan literasi digital, resistensi terhadap pembiayaan, dan kendala administratif. Diskusi memperlihatkan pentingnya pendekatan kebijakan yang adaptif, partisipatif, dan berbasis umpan balik dalam meningkatkan efektivitas program. Penelitian ini menyarankan penguatan peran fasilitator, penyempurnaan desain program, dan evaluasi longitudinal sebagai strategi optimalisasi.
Social Capital Construction in Informal Strategic Alliances in Micro Enterprises: The Role of MSME (Micro, Small, and Medium Enterprises) Companions as External Facilitators Bisma Widyawan; Dhani Salman; Indah Wahyu Maesarini
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.610

Abstract

Background: Micro businesses have been recognised globally for their contribution to wealth and job creation, but they continue to face sustainability challenges due to limited resources, networks, and managerial capacity. An approach to overcome these limitations is to create informal strategic alliances through collaborative efforts. Most studies, however, assume that social capital in business networks evolves naturally, thus overlooking the role of external facilitation in intentionally constructing social capital, especially in the context of developing countries with the proliferation of micro-enterprises. Objective: The purpose of this study is to examine the social construction process of social capital in informal strategic alliances in microenterprises, with particular attention to the role of MSME companions as external facilitators. Methods: A qualitative approach with a case study design focusing on the Gerai Jajanan Turki (GJT) community in Depok City. A combination of methods was used to collect data, including semi-structured interviews with business actors and customers, a survey, and document analysis. NVivo 15 was used for thematic analysis. Results: This research found that informal alliances and social capital were constructed in GJT through the facilitation of MSME companions. Companions aided in establishing connections between business actors and assisted in communication, role allocation, and dispute resolution, resulting in partnerships replete with trust and stable business alliances. Conclusion: The construction of collaborative networks can be facilitated by external facilitators. This study builds upon the social capital construction framework by proposing that trust and cooperative norms may be purposefully created through facilitative means.
Co-Authors Achmad Barlian Dhani Salman Maesarini, Indah Wahyu Raisa Drishti Annisa Yani Safitri