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All Journal Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Fawwaz Jannuranti
Universitas Logistik dan Bisnis Internasional
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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STRATEGI PEMASARAN J&C COOKIES MELALUI ANALISIS TOWS DALAM MENINGKATKAN DAYA SAING INDUSTRI KUE KERING Fawwaz Jannuranti; Arisna Siti Marlina; Reigina Zahira Asshofa
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 2 (2026): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/1hq8nx66

Abstract

The food industry, particularly the cookie sector, is growing rapidly as lifestyles evolve and consumers increasingly seek practical, innovative, and high-quality products. Using the TOWS analysis approach, this study aims to evaluate J&C Cookies’ marketing strategies in addressing competition within the cookie industry. The method used is qualitative descriptive, utilizing secondary data from company documents, marketing literature, and information on business strategies to examine the company’s internal and external aspects. Data analysis was conducted through data reduction, followed by the creation of a TOWS matrix to generate alternative marketing strategies. To enhance the company’s competitiveness in both local and international markets, the developed strategies include enhancing product reputation during festive occasions, creating new product variations, and expanding market distribution. These strategies are expected to strengthen J&C Cookies’ competitiveness in both local and global markets
Pemetaan Hubungan Jangka Panjang Perusahaan Farmasi dan Pemasok Bahan Baku Obat dalam Upaya Supplier Relationship Management Fawwaz Jannuranti; Ita Puspitaningrum; Dudi Hendra Fachrudin
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 3 (2026): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i3.12979

Abstract

This study examines how long-term relationships between pharmaceutical companies and suppliers of pharmaceutical raw materials are characterized within the context of Supplier Relationship Management (SRM). The background of this study is rooted in the importance of Supplier Relationship Management for maintaining supply chain stability in the pharmaceutical industry, which is highly dependent on raw materials. The Purchaser-Supplier Satisfaction Matrix (PSSM) method, a descriptive quantitative approach, was used in this study. To collect data, three parties one company representative and two supplier representatives were interviewed using a structured, questionnaire-based interview method. Quality, price, on-time delivery, reliability, transparency, communication, and flexibility are some of the factors used to evaluate a product. Subsequently, the data was analyzed to determine the satisfaction levels of each party and organized into the PSSM quadrants. The research findings indicate that the relationship between pharmaceutical companies and suppliers falls within Quadrant A, indicating a stable and mutually beneficial relationship. However, there are still several areas for improvement, particularly in terms of flexibility, and delivery timeliness, which still score lower than other aspects. Furthermore, the study’s findings indicate that the company’s Supplier relationship management (SRM) strategy helps maintain long-term relationships between the company and its pharmaceutical raw material Suppliers by improving communication, information transparency, periodic Supplier evaluations, and long-term cooperation.
Co-Authors Arisna Siti Marlina Dudi Hendra Fachrudin Ita Puspitaningrum Reigina Zahira Asshofa