<![CDATA[This study examines how long-term relationships between pharmaceutical companies and suppliers of pharmaceutical raw materials are characterized within the context of Supplier Relationship Management (SRM). The background of this study is rooted in the importance of Supplier Relationship Management for maintaining supply chain stability in the pharmaceutical industry, which is highly dependent on raw materials. The Purchaser-Supplier Satisfaction Matrix (PSSM) method, a descriptive quantitative approach, was used in this study. To collect data, three parties one company representative and two supplier representatives were interviewed using a structured, questionnaire-based interview method. Quality, price, on-time delivery, reliability, transparency, communication, and flexibility are some of the factors used to evaluate a product. Subsequently, the data was analyzed to determine the satisfaction levels of each party and organized into the PSSM quadrants. The research findings indicate that the relationship between pharmaceutical companies and suppliers falls within Quadrant A, indicating a stable and mutually beneficial relationship. However, there are still several areas for improvement, particularly in terms of flexibility, and delivery timeliness, which still score lower than other aspects. Furthermore, the study’s findings indicate that the company’s Supplier relationship management (SRM) strategy helps maintain long-term relationships between the company and its pharmaceutical raw material Suppliers by improving communication, information transparency, periodic Supplier evaluations, and long-term cooperation.]]>
