Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Manajemen Bisnis Community Development and Empowerment Journal
Muhammad Ahmi Husein
UPN Veteran Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Challenges and Coping Mechanisms: Women Entrepreneurs in Indonesia Amidst COVID-19 Muhammad Ahmi Husein; Devinta Nur Arumsari
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42046

Abstract

This study explores how women entrepreneurs in Indonesia coped with the challenges of the COVID-19 pandemic using a qualitative thematic analysis. Interviews were conducted with 5 women entrepreneurs across various sectors and regions, including rural and urban areas. The analysis revealed three key coping strategies: reliance on informal financial networks, digital adaptation, and emotional resilience. Women in rural areas leaned heavily on informal financial mechanisms like community savings groups to sustain their businesses, while urban entrepreneurs successfully adopted digital platforms to reach new markets despite the physical restrictions. Emotional resilience, often supported by family networks, was crucial in helping entrepreneurs balance business challenges and increased domestic responsibilities during the pandemic. The study highlights the gendered nature of these coping mechanisms and the structural barriers faced by women entrepreneurs, such as limited access to formal financial institutions and the digital divide between rural and urban areas. Recommendations include expanding access to formal financial services, improving digital infrastructure, and providing support systems that recognize the dual roles women play as business owners and caregivers. This research emphasizes the need for more inclusive policies to support women entrepreneurs in crisis situations.
Optimizing Branding Strategies Through Event Booths to Improve Sales at PT The Agung Pamungkas Akhmad Alief Rachmaddhany; Muhammad Ahmi Husein
Community Development and Empowerment Vol. 1 No. 2 (2026): Mei
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/code.v1i2.29

Abstract

The development of the electric vehicle industry in Indonesia has experienced quite rapid growth along with increasing public awareness of the use of environmentally friendly transportation. This condition encourages electric motorcycle sales companies to implement effective marketing and branding strategies to be competitive in the market. One strategy that can be implemented is the use of event booths as a promotional medium and direct interaction with consumers. This article aims to analyze the optimization of branding strategies through the implementation of event booths in increasing electric motorcycle sales at PT The Agung Pamungkas. The research method used is a descriptive method with a qualitative approach through observation and direct involvement of the author in marketing activities, promotional content creation, and interaction with consumers during the event. The results show that event booths are able to increase brand awareness, strengthen the company's image, and increase consumer purchasing interest in electric motorcycles. In addition, attractive booth designs, communicative services, the use of digital media, and the provision of promotions during the event also influence the company's sales increase.
Co-Authors Akhmad Alief Rachmaddhany Devinta Nur Arumsari