Article Per Year (5 Year)
p-Index From 2021 - 2026
1.36
P-Index
This Author published in this journals
All Journal Jurnal Manajerial Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Community Journal
Devinta Nur Arumsari
Faculty Of Economy And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
PENDAMPINGAN RE-BRANDING RUMAH BATIK JAWA TIMUR SEBAGAI UPAYA PENINGKATAN KINERJA PEMASARAN Novia Febrianti; Yusela Sara Dwipa; Devinta Nur Arumsari
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Adanya persaingan ekonomi saat ini membuat pelaku usaha harus terus mengembangkan produk dan promosi usahanya. Salah satunya dengan promosi pada sosial media. Namun hal tersebut perlu juga adanya inovasi, baik dari konsep, desain maupun brand. Berdasarkan permasalahan tersebut dilakukan strategi pada segi pemasaran dengan pengadaan dan pendampingan re-branding. Mitra pada pengabdian masyarakat ini yaitu Rumah Batik Jawa Timur. Pelaksana bersama mitra juga melakukan pengoptimalan pada sosial media sebagai media promosi. Hasil implementasi strategi re-branding merek dagang baru, yaitu Suramadu Batik by Rumah Batik Jawa Timur mulai dikenal oleh masyarakat dengan adanya kegiatan pelatihan batik yang telah dilakukan, dan juga merupakan efek dari perbaharuan serta perbaikan sosial media Rumah Batik Jawa Timur khususnya Instagram.
Optimalisasi Perancangan Wisata UMKM Terpadu Kendangsari, Surabaya Melalui Digital Branding Reny Febriyanti; Farhan Bachtiar Efendi; Devinta Nur Arumsari; Ayundha Evanthi
I-Com: Indonesian Community Journal Vol 2 No 2 (2022): I-Com: Indonesian Community Journal (Agustus 2022)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.951 KB) | DOI: 10.33379/icom.v2i2.1507

Abstract

Usaha Mikro Kecil Menengah (UMKM) merupakan salah satu faktor penggerak perekonomian suatu wilayah. Kelurahan Kendangsari memiliki banyak potensi UMKM, namun masih belum dikelola secara optimal untuk bisa memajukan perekonomian di kelurahan tersebut. Optimalisasi tersebut dapat dilakukan dengan merancang pembangunan sebuah destinasi wisata, seperti Wisata UMKM Terpadu Kendangsari dengan berbasis digital branding. Perancangan wisata ini bertujuan untuk memperkuat branding dan pemasaran UMKM yang ada di Kendangsari. Adapun tahapan-tahapan yang dilakukan dalam merancang Wisata UMKM Terpadu Kendangsari, yaitu 1) Pemetaan UMKM, 2) Pelatihan dan Pendampingan UMKM, 3) Pendaftaran Wisata di Google, 4) Pembuatan Akun Instagram Wisata, 5) Pembuatan Alur dan Peta Wisata, dan 6) Pembuatan Video Alur Wisata. Rancangan Wisata UMKM Terpadu Kendangsari juga memberikan manfaat bagi para pelaku UMKM berupa pembuatan akun Instagram bisnis, logo bisnis, dan tips membuat caption yang baik.
Pendampingan Identifikasi Potensi Wisata Dalam Perancangan Grand Design Kampung Wisata Bahari Terpadu Sukolilo Baru Kota Surabaya Hilmalia Ardha Dilla; Dinda Lutfiani Fauzi; Ela Wahyu Diyanti; Devinta Nur Arumsari; Ayundha Evanthi
I-Com: Indonesian Community Journal Vol 2 No 2 (2022): I-Com: Indonesian Community Journal (Agustus 2022)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.898 KB) | DOI: 10.33379/icom.v2i2.1511

Abstract

Jika ditinjau lebih mendalam, tiap wilayah yang ada di Indonesia memiliki keunikan yang dapat diunggulkan menjadi potensi pariwisata. Sejalan dengan pengembangan sektor pariwisata berbasis masyarakat lokal, Pemerintah Kota Surabaya gencar membangun destinasi wisata sesuai dengan karakteristik tiap wilayah, termasuk di Kelurahan Sukolilo Baru, Kecamatan Bulak, Kota Surabaya. Kawasan Sukolilo Baru ini memiliki bermacam-macam potensi yang lekat dengan laut sehingga dapat dirangkai menjadi suatu wisata bahari terpadu. Tujuan dari kegiatan ini adalah untuk mendukung pengembangan pariwisata di Kelurahan Sukolilo Baru, sehingga masyarakat dapat mengenali potensi-potensi wilayahnya. Kegiatan KKN ini juga memiliki target memberdayakan masyarakat untuk membentuk suatu rancangan atau grand design pariwisata yang cocok dengan karakteristik wilayah Sukolilo Baru. Kegiatan ini terbagi menjadi beberapa tahap yaitu persiapan, pelaksanaan, dan pendampingan. Hasil dari kegiatan ini adalah masyarakat setempat, khususnya pemuda-pemuda di Kawasan Sukolilo Baru dapat mengidentifikasi potensi-potensi wisata dan membentuk suatu rancangan grand design untuk membentuk wisata bahari terpadu Sukolilo Baru.
PELATIHAN PROMOSI DAN PEMASARAN MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN PENJUALAN UMKM DI KOTA SURABAYA Rizki Suma Pratama; Muhammad Hirzal Haque; Armanda Ardianta; Devinta Nur Arumsari; Ayundha Evanthy
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi saat ini mendorong perubahan perilaku masyarakat dalam berbelanja, ini dapat menjadi peluang bagi UMKM sebagai strategi pemasaran yaitu dengan memanfaatkan media sosial. Namun masih banyak pelaku UMKM yang belum mengetahui cara untuk mengoptimalkan media sosial sebagai sarana untuk promosi dan pemasaran produknya. Oleh karena itu diperlukan kegiatan pengabdian masyarakat kepada masyarakat khususnya pelaku UMKM agar dapat mengembangkan usaha terutama dalam hal penjualan. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Penelitian ini bertujuan untuk memberikan pengetahuan kepada pelaku usaha tentang pentingnya mengoptimalkan media sosial sebagai sarana untuk promosi dan pemasaran bagi UMKM. Hasil dari penelitian ini adalah dengan dilaksanakan kegiatan pelatihan promosi dan pemasaran melalui media sosial, masyarakat khuhusnya pelaku UMKM mengerti dan menambah pengetahuan tentang cara mengoptimalkan media sosial sebagai sarana promosi dan pemasaran.
Business Development Through Socialization and Assistance Related to Licensing (Legality) of MSMEs in Sugihwaras Village Area, Candi District, Sidoarjo Regency Devinta Nur Arumsari; Fani Khoirotunnisa; Virginia Mandasari
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3316

Abstract

Sugihwaras is a settlement in East Java, Indonesia's Sidoarjo Regency, Candi Subdistrict. The majority of residents of the community of Sugihwaras make their living through their businesses. Temporary observations in Sugihwaras Village, Candi District, indicate that the local community's companies 1) lack trademarks, 2) lack NIBs (Business Registration Numbers), and 3) improperly apply marketing concepts. To help the public understand how people may become entrepreneurs by optimizing the items they sell utilizing various marketing efforts, such as through social media. The transfer of information using focus groups, presentations, and exercises or practices as part of the implementation process A legal document is the by-product of this mentoring activity for each MSMEs member in the Sugihwaras village region, Candi sub-district, and Sidoarjo Regency. Additionally, a module is created as part of the development of the micro-enterprise home industry on how to create a business legality document. The service's outcomes will be documented in a monograph and registered as intellectual property rights after that (IPR).
A Step Towards Digital Museum Devinta Nur Arumsari; Virginia Mandasari; Muhadjir Anwar; Dominikus Aditya Fitriyanto; Hery Pudjoprastiono
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3358

Abstract

The existence of the Covid-19 pandemic has become a catalyst for the increasingly widespread use of digital technology, particularly in the tourism industry, which relies on visitors for revenue. Virtual tours and long-distance interactive forms of tourism, such as those found in museums, are examples of the current trend toward digital tourism. Several museums in Indonesia, including the Bandung Geological Museum, have entered the digitalization stage by offering virtual tours and edutainment. This research aims to provide insight into digital transformation in the tourism sector, particularly museums. This study discovered that curators should create websites that use communication strategies related to their collections and focus on visitor profiles.
Transformasi Model Bisnis Museum Ke Pariwisata Digital Di Indonesia Devinta Nur Arumsari; Muhadjir Anwar; Dominikus Aditya Fitriyanto
Jurnal Manajerial Vol 10 No 02 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i02.4850

Abstract

Background – Because of the Covid-19 pandemic, human travel was severely restricted and reliant on digital technology. Tourism is one of the businesses that has been obliged to adapt to digitalization in order to keep its primary source of income from travelers. The present transition to digital tourism is taking the shape of virtual tours or long-distance interactive tours, such as those seen in museums. To reach more tourists, some museums in Indonesia already entered the digitization stage by offering virtual tours and edutainment. Aim – This study intends to provide emphasis on the advantages and disadvantages of disruptive innovation in the sense of digitization in the tourism industry, particularly museums. Design / Methodology / Approach – An detailed review of existing literature regarding digital technology, disruptive digital innovation, smartphone technology, social media, internet, and mobile applications from the perspective of museum tourism was used. Findings – Digital museums provide a new perspective to enjoy their collections and as a diversification strategy that has the potential to bring in tourists virtually. Curators should develop websites using communication strategies that relate to their collection and focus on their visitor profile. On the other hand, there is a risk that there is a conservative opinion that digitization will reduce the integrity of physical artwork and an unstable digital ecosystem. Conclusion - The digitization and publication of collections online has the potential to enable access to content. It is projected that disruptive innovation in the form of changing the museum's business model will provide financial benefits and become a business diversification that can support the sustainability of the museum itself in the future. Research implication – In the field of management, disruptive innovation in the form of changing the museum's business model will provide financial benefits and become a business diversification that can support the sustainability of the museum itself in the future. In the field of architecture, the preservation of cultural heritage objects through digitization guarantees digital archives and provides wider educational opportunities virtually. Research Limitations – The breadth of coverage regarding the digitization of museums and also the many things that still need to be done in order to implement it perfectly, makes research on digitization will continue to be needed. Future studies can complement and continue to update research results so that museums can also continue to evolve.
Business Development Through Socialization and Assistance Related to Licensing (Legality) of MSMEs in Sugihwaras Village Area, Candi District, Sidoarjo Regency Devinta Nur Arumsari; Fani Khoirotunnisa; Virginia Mandasari
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3316

Abstract

Sugihwaras is a settlement in East Java, Indonesia's Sidoarjo Regency, Candi Subdistrict. The majority of residents of the community of Sugihwaras make their living through their businesses. Temporary observations in Sugihwaras Village, Candi District, indicate that the local community's companies 1) lack trademarks, 2) lack NIBs (Business Registration Numbers), and 3) improperly apply marketing concepts. To help the public understand how people may become entrepreneurs by optimizing the items they sell utilizing various marketing efforts, such as through social media. The transfer of information using focus groups, presentations, and exercises or practices as part of the implementation process A legal document is the by-product of this mentoring activity for each MSMEs member in the Sugihwaras village region, Candi sub-district, and Sidoarjo Regency. Additionally, a module is created as part of the development of the micro-enterprise home industry on how to create a business legality document. The service's outcomes will be documented in a monograph and registered as intellectual property rights after that (IPR).
A Step Towards Digital Museum Devinta Nur Arumsari; Virginia Mandasari; Muhadjir Anwar; Dominikus Aditya Fitriyanto; Hery Pudjoprastiono
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3358

Abstract

The existence of the Covid-19 pandemic has become a catalyst for the increasingly widespread use of digital technology, particularly in the tourism industry, which relies on visitors for revenue. Virtual tours and long-distance interactive forms of tourism, such as those found in museums, are examples of the current trend toward digital tourism. Several museums in Indonesia, including the Bandung Geological Museum, have entered the digitalization stage by offering virtual tours and edutainment. This research aims to provide insight into digital transformation in the tourism sector, particularly museums. This study discovered that curators should create websites that use communication strategies related to their collections and focus on visitor profiles.
Co-Authors Armanda Ardianta Ayundha Evanthi Ayundha Evanthy Dinda Lutfiani Fauzi Dominikus Aditya Fitriyanto Ela Wahyu Diyanti Fani Khoirotunnisa Farhan Bachtiar Efendi Hery Pudjoprastiono Hilmalia Ardha Dilla Muhadjir Anwar Muhadjir Anwar Muhammad Hirzal Haque Novia Febrianti Reny Febriyanti Rizki Suma Pratama Virginia Mandasari Yusela Sara Dwipa