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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
Reyndi Fernando Santoso
Universitas Prima Indonesia
Economics, Econometrics & Finance Social Sciences

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Pemberdayaan Petani Lokal melalui Digital Marketing di Desa Karang Anyar Kecamatan Beringin Kabupaten Deli Serdang Jamaluddin Jamaluddin; Renny Lubis; Susan Novrini; Pinondang Nainggolan; Reyndi Fernando Santoso
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6890

Abstract

This community service program was implemented with the aim of improving the skills of local farmers in Karang Anyar Village in utilizing digital marketing to expand the market for agricultural products. The main challenges faced by partners were limited technological understanding, dependence on middlemen, and limited market access, which made product prices less competitive. Activities were carried out through training, mentoring in digital content creation, introduction to e-commerce, and implementation of social media-based marketing strategies. Methods used included an extension approach, hands-on training, and performance evaluation through online sales monitoring. The results of the program showed an increase in farmers' understanding of smartphone use, 78% of participants were able to create product photo content, and 65% had registered on digital platforms such as Facebook Marketplace, WhatsApp Business, and Tokopedia. Furthermore, sales increased by an average of 20% within one month of the program. In conclusion, digital marketing has proven to be an effective strategy for increasing the competitiveness of local farmers in the digital economy era. This program is recommended to be continued through ongoing partnerships with village officials and farmer groups.
PENGARUH ONLINE CUSTOMER REVIEW, PERSEPSI RISIKO, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA E- COMMERCE DI KOTA MEDAN Reyndi Fernando Santoso; Rahmat Alamsyah Harahap; Wandi Johanes Brandiaz Ginting Suka; Andy Hakim
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/c4kesc09

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Persepsi Risiko, dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada pengguna e- commerce di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah responden sebanyak 189 orang yang dipilih melalui metode purposive sampling. Teknik analisis yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial Online Customer Review dan Persepsi Risiko berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Sementara itu, Kepercayaan Konsumen tidak berpengaruh signifikan terhadap Keputusan Pembelian. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap Keputusan Pembelian. Model regresi menunjukkan nilai Adjusted R Square sebesar 0.768, yang berarti bahwa 76.8% variasi Keputusan Pembelian dapat dijelaskan oleh ketiga variabel independen dalam model. Temuan ini menegaskan pentingnya kualitas ulasan pelanggan dan persepsi risiko dalam mempengaruhi keputusan pembelian pada platform e-commerce, sedangkan kepercayaan konsumen belum menjadi faktor dominan dalam penelitian ini.
Co-Authors Andy Hakim Jamaluddin Jamaluddin Pinondang Nainggolan Rahmat Alamsyah Harahap Renny Lubis Susan Novrini Wandi Johanes Brandiaz Ginting Suka