Article Per Year (5 Year)
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This Author published in this journals
All Journal Journal of Marketing Management and Innovative Business Review
Aprilia Maya
Universitas Kristen Indonesia Paulus
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Access to Financing and Financial Management on the Performance of MSMEs in Makassar City Aprilia Maya; Andryanus Paridy; Johannes Baptista Halik
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.370

Abstract

This study aims to analyze the influence of access to financing and financial management on the performance of MSMEs in Makassar City. The research involved 96 business actors as samples, determined using the Lemeshow formula. A quantitative approach was employed, utilizing both primary and secondary data. Primary data were collected through the distribution of questionnaires to micro business actors in the culinary sector. Hypothesis testing was conducted using the Smart PLS software. The results of the analysis indicate that: 1) Access to financing has a significant effect on MSME performance; 2) Financial management has a significant effect on MSME performance; and 3) Both variables simultaneously exert a positive and significant influence on MSME performance. .
Co-Authors Andryanus Paridy Johannes Baptista Halik