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All Journal Primanomics : Jurnal Ekonomi & Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Marketing Management and Innovative Business Review
Andryanus Paridy
Universitas Kristen Indonesia Paulus
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Sosial Media Dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen Shampo Sunsilk Di Kota Makassar Chlaudia Mangoting; Amir Jaya; Andryanus Paridy
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1989

Abstract

Inti dari penelitian ini adalah untuk menjelaskan hubungan antara hiburan online dengan cara hidup dalam memilih pembelian dan perilaku pembelanja terhadap pilihan pembelian. Hubungan antara kebutuhan konsumen dan gaya hidup terhadap pilihan pembelian konsumen produk pembersih Sunsilk di Kota Makassar. Pemeriksaan ini dilakukan di Kota Makassar, dan uji eksplorasi melibatkan 48 responden dengan menggunakan strategi pemeriksaan berkala yang disesuaikan dengan jajak pendapat yang diberikan oleh responden. Teknik eksplorasi yang digunakan bersifat kuantitatif dan hasilnya menunjukkan bahwa terdapat hubungan positif dan besar antara hiburan berbasis web dan pembelian arahan mandiri. Selain itu, terdapat hubungan positif dan besar antara gaya hidup dan pilihan pembelian.
The Influence Of Lifestyle And Income On The Financial Behavior Of Generation Z In Makassar Kurniatri Rumambo; Benyamin Mongan; Andryanus Paridy
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3581

Abstract

The increasing modernization and digitalization era have shaped the financial behavior of Generation Z, who are often more consumptive and find it challenging to manage their expenditures. This study aims to analyze the influence of lifestyle and income on the financial behavior of Generation Z who are currently working in Makassar. Using a quantitative approach, data were collected through an online questionnaire distributed to 40 respondents aged 15–27 years. The analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS software. The results indicate that lifestyle positively and significantly influences financial behavior, meaning that the more consumptive a person's lifestyle, the more it affects their financial decision-making. Additionally, income also has a positive and significant effect on financial behavior, implying that higher income allows for better financial management and decision-making. However, the coefficient of determination (R²) shows that lifestyle and income explain only 41.3% of the variance in financial behavior, suggesting that other external factors also play a role. These findings emphasize the importance of financial literacy education to help Generation Z develop healthier financial habits. Future research is recommended to explore other influencing factors, such as financial technology and psychological aspects, to gain a more comprehensive understanding of financial behavior among young professionals.
The Influence of Access to Financing and Financial Management on the Performance of MSMEs in Makassar City Aprilia Maya; Andryanus Paridy; Johannes Baptista Halik
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.370

Abstract

This study aims to analyze the influence of access to financing and financial management on the performance of MSMEs in Makassar City. The research involved 96 business actors as samples, determined using the Lemeshow formula. A quantitative approach was employed, utilizing both primary and secondary data. Primary data were collected through the distribution of questionnaires to micro business actors in the culinary sector. Hypothesis testing was conducted using the Smart PLS software. The results of the analysis indicate that: 1) Access to financing has a significant effect on MSME performance; 2) Financial management has a significant effect on MSME performance; and 3) Both variables simultaneously exert a positive and significant influence on MSME performance. .
The Effects of Dividend and Debt Policies on Share Value in Basic Chemical Manufacturing Companies: A Case Study of PT Semen Indonesia: The Effects of Dividend and Debt Policies on Share Value of PT Semen Indonesia Michael Aloys; Andryanus Paridy; Benyamin Mongan
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.373

Abstract

Dengan fokus khusus pada PT Semen Indonesia, yang terdaftar di Bursa Efek Indonesia dan situs web resmi lainnya, studi ini berupaya menyelidiki dampak kebijakan utang dan dividen terhadap nilai saham bisnis di sektor manufaktur kimia dasar. PT Semen Indonesia Tbk., sebagaimana terdaftar di BEI, adalah populasi studi untuk jangka waktu 2015–2024. Pengambilan sampel secara purposif digunakan untuk memilih sampel. Informasi diambil dari laporan keuangan tahunan perusahaan, yang terdapat di situs web resmi Bursa Efek Indonesia. Price to Book Value digunakan untuk menilai nilai perusahaan, Dividend Payout Ratio digunakan untuk mengukur kebijakan dividen, dan Debt to Equity Ratio digunakan untuk mengukur kebijakan utang.
Co-Authors Amir Jaya Aprilia Maya Benyamin Mongan Chlaudia Mangoting Johannes Baptista Halik Kurniatri Rumambo Michael Aloys