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All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Yuni Firayanti
Universitas Nahdatul Ulama Kalimantan Barat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pemasaran UMKM Percetakan (Studi Kasus Ahmal Percetakan) Sahwi Sahwi; Yuni Firayanti; Marhamah Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2367

Abstract

Marketing strategy plays a very important role in marketing activities, the purpose of this research is to find out the marketing, strategy carried out by Ahmal Printing. The method used in this research is qualitive research with a descriptive approach, the informants in this reseach are four owners of Ahmal printing employees and two consumers of Ahmal Printing. The collection technique uses observation, interviews, and documentation, and to find out the factors that influence the marketing strategy at Ahmal Printing in increasing consumer loyalty. The theory used is a 4p mix, namely product, price, place, promotion and consumer loyalty. The results of the study show that Ahmal Printing’s marketing strategy uses digital marketing such as Instagram, Facebook, Tiktok and other media statuses with the aim of communicating a product to the puclic, sales promotions are quite effective, Ahmal Printing’s strategy introduces its products with paid advertising, iscarried out to attract consumers, instagram reels are used to maximize promotions, good product quality so that it can attact consumer interest, good product quality can attract consumers, factors that make Ahmal Printing have loyal consumers are because of the goog and friendly service to consumers, quality, and prices ranging from Rp. 1.200 to Rp 1.500 pcs for various products at Ahmal Printing depending on the design and product model according to consumer desires at a fairly affordable price so that consumers want to make repeat purchases at Ahmal Printing.
Analisis Strategi Pemasaran Produk Madu Kelulut (Heterotrigona itama) PT. Komoditas Alam Indonesia Reformasius Juni Luat; Yuni Firayanti; Marhamah Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2369

Abstract

This study aims to analyze the marketing strategy of kelulut honey (Heterotrigona itama) implemented by PT. Komoditas Alam Indonesia (Komalindo), a company engaged in the production and distribution of local honey in West Kalimantan. The focus of this research is the application of the 4P marketing mix product, price, place, and promotion as the main approach to enhance product competitiveness in both local and national markets. The method used is descriptive qualitative, with data collected through in-depth interviews, field observations, and documentation. The results show that PT. Komalindo segments its market through two main brands: madusyaiful, targeting the upper-middle class, and madu Ori, aimed at the lower-middle class. Pricing is adjusted based on seasonal factors and brand value perception. Distribution channels include online marketplaces and local retail outlets. Promotional strategies involve social media marketing, consumer education, and collaboration with influencers. The company has successfully increased sales volume and customer loyalty, despite challenges such as weather-related production fluctuations and competition from adulterated honey products. The 4P strategy has proven effective and adaptive. This research recommends strengthening educational promotions, diversifying products, and expanding distribution as sustainable strategies.
Co-Authors Marhamah Marhamah Reformasius Juni Luat Sahwi Sahwi