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All Journal Journal of Agriculture (JoA) AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Marhamah Marhamah
Universitas Nahdatul Ulama Kalimantan Barat
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALYSIS OF THE POTENTIAL OF RUBBER FARMING AND PALM OIL FARMING IN REGIONAL ORIGINAL INCOME IN WEST KALIMANTAN 2019-2021 PERIOD Marhamah Marhamah
Journal of Agriculture Vol. 2 No. 02 (2023): Research Articles, July 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v2i02.2798

Abstract

The diversity of wealth in Indonesia makes Indonesia one of the countries that has the largest type of agriculture in the world. Rubber farming is a long-term type of crop that is capable of being a main source of income and can even contribute to the processing of goods on an international scale, as well as oil palm is a new type of farming income, which has become the hottest spotlight among farmers and entrepreneurs as income has shot up. tall. So that here makes a comparison between rubber and oil palm income by the people of Retok Sungai Segak, Sebangki sub-district, Landak Regency as a future reference that can be more dominant in the rubber or palm business, this will become a reference material for the community managing the business. Not closing this will be a problem for people who persist in one option or both continue to operate. This research is an analysis of the income of rubber farming and oil palm farming which is expected to introduce knowledge to the Retok community to choose or both continue.
Strategi Pemasaran UMKM Percetakan (Studi Kasus Ahmal Percetakan) Sahwi Sahwi; Yuni Firayanti; Marhamah Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2367

Abstract

Marketing strategy plays a very important role in marketing activities, the purpose of this research is to find out the marketing, strategy carried out by Ahmal Printing. The method used in this research is qualitive research with a descriptive approach, the informants in this reseach are four owners of Ahmal printing employees and two consumers of Ahmal Printing. The collection technique uses observation, interviews, and documentation, and to find out the factors that influence the marketing strategy at Ahmal Printing in increasing consumer loyalty. The theory used is a 4p mix, namely product, price, place, promotion and consumer loyalty. The results of the study show that Ahmal Printing’s marketing strategy uses digital marketing such as Instagram, Facebook, Tiktok and other media statuses with the aim of communicating a product to the puclic, sales promotions are quite effective, Ahmal Printing’s strategy introduces its products with paid advertising, iscarried out to attract consumers, instagram reels are used to maximize promotions, good product quality so that it can attact consumer interest, good product quality can attract consumers, factors that make Ahmal Printing have loyal consumers are because of the goog and friendly service to consumers, quality, and prices ranging from Rp. 1.200 to Rp 1.500 pcs for various products at Ahmal Printing depending on the design and product model according to consumer desires at a fairly affordable price so that consumers want to make repeat purchases at Ahmal Printing.
Analisis Strategi Pemasaran Produk Madu Kelulut (Heterotrigona itama) PT. Komoditas Alam Indonesia Reformasius Juni Luat; Yuni Firayanti; Marhamah Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2369

Abstract

This study aims to analyze the marketing strategy of kelulut honey (Heterotrigona itama) implemented by PT. Komoditas Alam Indonesia (Komalindo), a company engaged in the production and distribution of local honey in West Kalimantan. The focus of this research is the application of the 4P marketing mix product, price, place, and promotion as the main approach to enhance product competitiveness in both local and national markets. The method used is descriptive qualitative, with data collected through in-depth interviews, field observations, and documentation. The results show that PT. Komalindo segments its market through two main brands: madusyaiful, targeting the upper-middle class, and madu Ori, aimed at the lower-middle class. Pricing is adjusted based on seasonal factors and brand value perception. Distribution channels include online marketplaces and local retail outlets. Promotional strategies involve social media marketing, consumer education, and collaboration with influencers. The company has successfully increased sales volume and customer loyalty, despite challenges such as weather-related production fluctuations and competition from adulterated honey products. The 4P strategy has proven effective and adaptive. This research recommends strengthening educational promotions, diversifying products, and expanding distribution as sustainable strategies.
Co-Authors Reformasius Juni Luat Sahwi Sahwi Yuni Firayanti