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p-Index From 2021 - 2026
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All Journal Dinasti International Journal of Digital Business Management
Waluyo Dwi Cahyono
Economics and Business Faculty, Universitas Bhayangkara Jakarta Raya, Indonesia
Decision Sciences, Operations Research & Management

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Strategic Evaluation of Blood Donation Promotion Using the SWOT Analysis: A Systematic Model Transformation for Organizational Excellence Waluyo Dwi Cahyono; Hapzi Ali
Dinasti International Journal of Digital Business Management Vol. 7 No. 3 (2026): Dinasti International Journal of Digital Business Management (April-May 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i3.6726

Abstract

Maintaining a stable blood supply is a critical challenge for healthcare organizations in this dynamic era, necessitating a shift from routine operational management toward a more measured strategic management approach to achieve organizational excellence. This study aims to formulate a strategic model to increase blood donor participation using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to map internal capacities and external opportunities in creating sustainable competitive advantage. Using a descriptive qualitative method through a systematic model, this study analyzes the SWOT Matrix to generate an integrative strategy between managerial efficiency and service innovation. The analysis results indicate that while the organization possesses strengths in its integrated donor database system, challenges such as medical hoaxes and limited marketing budgets remain the primary obstacles. Therefore, the recommended strategies include optimizing service digitization through mobile applications, strengthening corporate partnerships, and launching educational campaigns to counter negative stigma. In conclusion, the implementation of SWOT-based strategic management provides a clear direction for the organization in optimizing resources, which ultimately not only increases blood collection volumes but also drives the achievement of excellence standards in public health services
Sustainable Competitive Advantage in Bekasi City Hospitals: The Role of Sustainable Governance, Alignment of Physician Management, and Organizational Capabilities Waluyo Dwi Cahyono; Hapzi Ali
Dinasti International Journal of Digital Business Management Vol. 7 No. 4 (2026): Dinasti International Journal of Digital Business Management (June-July 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i4.7029

Abstract

The increasingly dynamic competition in the hospital industry requires healthcare organizations to possess a competitive advantage that is not only effective in the short term but also sustainable. Based on data from the Central Statistics Agency and the Bekasi City Health Department for the year 2026, there are 47 hospitals—comprising both public and private facilities—that compete with one another to provide the best healthcare services to the public. This scientific article is a literature review within the scope of Strategic Management. The purpose of this article is to develop hypotheses regarding the relationships among variables to be used in future research, specifically the influence of Sustainable Hospital Governance on Hospital Sustainable Competitive Advantage through Physician Management Alignment and Hospital Organizational Capability. The research data for this study were sourced from online libraries, Google Scholar, Mendeley, and various other academic resources. The research method employed library research based on e-books and open-access e-journals, using qualitative descriptive analysis. The results of this study indicate that: 1) Sustainable Hospital Governance influences Physician Management Alignment; 2) Sustainable Hospital Governance influences Hospital Organizational Capability; 3) Physician Management Alignment influences Hospital Sustainable Competitive Advantage; and 4) Hospital Organizational Capability influences Hospital Sustainable Competitive Advantage. These findings reinforce the view that the success of modern hospitals is determined not only by physical resources but also by sustainable governance, alignment between physicians and management, and organizational capability to adapt to changes in the healthcare environment.
Co-Authors Hapzi Ali