Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Tarbawi: Jurnal Keilmuan Manajemen Pendidikan At-tahsin: Jurnal Manajemen Pendidikan
Susilo Surahman
Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Indonesia
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PUBLIC RELATIONS MANAGEMENT AS A MEANS OF STRENGTHENING THE BRANDING OF ISLAMIC EDUCATIONAL INSTITUTIONS Susilo Surahman
at-Tahsin Vol 6 No 1 (2026): Educational Management
Publisher : Sekolah Tinggi Ilmu Tarbiyah Togo Ambarsari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59106/attahsin.v6i1.456

Abstract

This study aims to analyze the role of public relations management (PR) as a strategic means in strengthening the branding of Islamic educational institutions in the midst of increasingly competitive competition from educational institutions. Strengthening branding is no longer understood as limited to the promotional aspect, but as a systematic process in building public image, reputation, and trust through planned, integrated, and sustainable communication. This research uses a qualitative approach with a case study design on one of the Islamic educational institutions that is actively developing public communication strategies. Data was collected through in-depth interviews, observations, and documentation studies, then it will be analyzed using interactive analysis techniques that included data reduction, data presentation, and conclusion drawn. The results of the study show that public relations management plays a significant role in building institutional identity, strengthening positioning, and increasing engagement with stakeholders through digital media and strategic partnership activities. The implementation of planning, organizing, implementing, and evaluating functions in public relations management has been proven to be able to increase the visibility of institutions and expand collaboration network trough internal communication, evaluation, and value-based branding. These findings confirm that professional and adaptive public relations management is an important instrument in supporting the competitiveness and sustainability of Islamic educational institutions in the era of digital transformation.
Bibliometric Analysis of the New Paradigm of Human Resource Management in Indonesian State Islamic Universities (2000-2025) Susilo Surahman; Burhanuddin; Rudi Hartono; Barkatillah; Chusna Maulida; Purniadi Putra
Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Vol 12 No 02 (2026)
Publisher : Program Studi Manajemen Pendidikan Islam Fakultas Tarbiyah dan Keguruan UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tarbawi.v12i02.12669

Abstract

The paradigm of human resource management (HRM) is rapidly evolving in the digital era, requiring adaptive frameworks, particularly within higher education institutions. This study aims to analyze the emerging HRM paradigm in State Islamic Universities and identify key research trends and thematic structures. Using a quantitative bibliometric approach, 746 articles indexed in Scopus and Web of Science were collected through Publish or Perish and analyzed using VOSviewer. The results reveal five major clusters, with Economics and HRM as the most dominant themes, indicated by high keyword co-occurrence and link strength. Recent trends show a shift from purely theoretical discussions to more practice-oriented, technology-driven topics, particularly the integration of artificial intelligence into HRM. Despite this development, research specifically addressing the contextual implementation of HRM systems in Islamic higher education remains limited. This study contributes by mapping the intellectual structure, highlighting the emerging role of AI as a key element in shaping a new HRM paradigm within Islamic State Universities, and identifying future research directions that bridge theory and practice.
Co-Authors Barkatillah Burhanuddin Chusna Maulida Purniadi Putra Rudi Hartono