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All Journal Economic and Business Horizon Jurnal Pemberdayaan Berkelanjutan : Bakti Papsel
Muhammad Awal
Universitas Musamus, Indonesia
Economics, Econometrics & Finance Education Engineering Social Sciences

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Integrasi Capacity Building dan Digitalisasi dalam Pengembangan Wisata Berbasis Komunitas di Pulau Sapomi, Kabupaten Biak Numfor Imelda Cornelia Mansnembra; Aldisa Arifudin; Milcha Handayani Tammubua; Muhammad Awal
Jurnal Pemberdayaan Berkelanjutan: Bakti Papsel Vol. 1 No. 2 (2025): September - Desember
Publisher : Papsel Riset dan Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63185/bakti.v1i2.252

Abstract

Pulau Sapomi di Kabupaten Biak Numfor memiliki potensi wisata bahari yang begitu kaya, namun dalam praktiknya pengelolaan wisata masih dilakukan secara sederhana. Pokdarwis yang seharusnya menjadi penggerak utama destinasi belum sepenuhnya memiliki kemampuan untuk mengelola wisata secara profesional, terutama dalam aspek pelayanan, penyusunan program wisata, serta pemanfaatan platform digital. Melalui kegiatan pengabdian ini, dilakukan serangkaian pelatihan dan pendampingan untuk membantu Pokdarwis membangun kapasitasnya secara bertahap. Kegiatan meliputi pelatihan hospitality, tour guiding, storytelling, penguatan kelembagaan, serta pembentukan identitas digital destinasi. Hasil kegiatan menunjukkan adanya perubahan nyata, baik dari sisi sikap maupun keterampilan. Pokdarwis kini memiliki struktur organisasi, dua paket wisata yang dapat ditawarkan kepada wisatawan, serta kemampuan untuk mempromosikan Sapomi secara digital. Perubahan ini memberi harapan bagi masyarakat Sapomi untuk mengembangkan wisata bahari dengan lebih percaya diri dan terarah.
The Effects of Store Atmosphere and Digital Payment on Impulse Buying through Hedonic Shopping Value Ahmad Ali; Satria Avianda Nurcahyo; Irfan Wildzan Muafa; Muhammad Awal
Economic and Business Horizon Vol. 5 No. 4 (2026): July
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.4.2026.1147

Abstract

The rapid growth of modern retail has intensified competition, encouraging retailers to create shopping experiences that stimulate consumers’ impulse buying behavior. Both store atmosphere and digital payment have become important factors in shaping consumers’ shopping experiences, while hedonic shopping value may explain how these factors influence spontaneous purchasing decisions. This study aims to examine the direct and indirect effects of store atmosphere and digital payment on impulse buying through hedonic shopping. A quantitative approach was employed using a purposive sampling technique involving 150 consumers who had used digital payment methods. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that store atmosphere and digital payment significantly enhance hedonic shopping value and directly increase impulse buying. Hedonic shopping value also has a significant positive effect on impulse buying and mediates the relationships between store atmosphere, digital payment, and impulse buying. These findings highlight the importance of integrating physical store environments with digital transaction facilities to create enjoyable shopping experiences that encourage spontaneous purchases. The study contributes to consumer behavior literature by demonstrating the complementary roles of experiential and technological factors in explaining impulse buying within the context of Indonesian modern retail.  
Co-Authors Ahmad Ali Aldisa Arifudin Imelda Cornelia Mansnembra Irfan Wildzan Muafa Satria Avianda Nurcahyo Tammubua, Milcha Handayani