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All Journal EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL AKUNTANSI DAN BISNIS JHSS (Journal of Humanities and Social Studies)
Benediktus Rolando
Universitas Dinamika Bangsa
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Understanding Non-Muslims' Purchase Intention: Examining the Effects of Halal Awareness, Certification, and Marketing Factors Benediktus Rolando
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 9 No. 2 (2025): December 2025
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v9i2.9245

Abstract

This research examines the determinants of halal purchase intention among non-Muslim consumers in Indonesia. Utilizing the Theory of Planned Behaviour (TPB) as a conceptual foundation, the study evaluates the influence of halal awareness, certification standards, product attributes, promotional strategies, and brand recognition on consumer intention. Data obtained from 134 non-Muslim respondents across five major Indonesian cities were analysed using structural equation modelling (SEM). Results reveal that all five factors positively influence purchase intention, with brand recognition and certification standards demonstrating the strongest effects, followed by promotional strategies, halal awareness, and product attributes. The model explains 58.3% of the variance in purchase intention, providing robust explanatory power. Significant differences were observed across ethnic groups, with Javanese Christians showing greater acceptance of halal products compared to Chinese Indonesians, highlighting the role of cultural proximity to Islamic traditions. These findings challenge conventional marketing approaches by revealing that non-Muslim consumers rely more heavily on external trust signals (brands and certification) than intrinsic product attributes when considering halal products. Penelitian ini menganalisis faktor-faktor yang mempengaruhi niat pembelian produk halal di kalangan konsumen non-Muslim di Indonesia. Dengan menggunakan Teori Perilaku yang Direncanakan (TPB) sebagai landasan konseptual, studi ini mengevaluasi pengaruh kesadaran halal, standar sertifikasi, atribut produk, strategi promosi, dan pengenalan merek terhadap niat pembelian konsumen. Data yang diperoleh dari 134 responden non-Muslim di lima kota besar di Indonesia dianalisis menggunakan model persamaan struktural (SEM). Hasil menunjukkan bahwa kelima faktor tersebut secara positif mempengaruhi niat pembelian, dengan pengenalan merek dan standar sertifikasi menunjukkan efek terkuat, diikuti oleh strategi promosi, kesadaran halal, dan atribut produk. Model ini menjelaskan 58,3% varians dalam niat pembelian, menunjukkan daya penjelas yang kuat. Perbedaan signifikan diamati antar kelompok etnis, dengan Kristen Jawa menunjukkan penerimaan yang lebih tinggi terhadap produk halal dibandingkan dengan Tionghoa Indonesia, menyoroti peran kedekatan budaya dengan tradisi Islam. Temuan ini menantang pendekatan pemasaran konvensional dengan menunjukkan bahwa konsumen non-Muslim lebih bergantung pada sinyal kepercayaan eksternal (merek dan sertifikasi) daripada atribut produk intrinsik saat mempertimbangkan produk halal.
Exploring Student Satisfaction In Technology-Enhanced Learning And Institutional Competitiveness: A Systematic Literature Review Salya R. Susanto; Herry Mulyono; Benediktus Rolando; Alberta Ingriana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i1.186

Abstract

Student satisfaction within technology-enhanced learning (TEL) environments is a pivotal factor influencing pedagogical effectiveness and higher education institutions' strategic positioning in a competitive landscape. However, critics highlight drawbacks, including dissatisfaction from the abrupt COVID-19 shift to online learning due to inadequate preparation, overburdened instructors, technostress, isolation in asynchronous courses, increased dropout rates, poor retention, and reputational damage. This systematic literature review synthesizes evidence from 64 peer-reviewed articles indexed in Scopus, published between 2020 and 2025 across multiple countries, to examine the key determinants of student satisfaction in TEL and their implications for institutional strategy and sustainability. The findings indicate that student satisfaction is a multifaceted construct shaped by pedagogical, technological, and support-related dimensions. These dimensions enhance learners’ perceptions and engagement, leading to improved retention, institutional reputation, enrollment outcomes, and overall competitiveness. The review also highlights the critical role of adaptive learning technologies and personalized instructional design in strengthening satisfaction. Furthermore, Institutions must strategically invest in robust TEL infrastructure and faculty development to optimize learning experiences and sustain long-term competitive advantage.
Pengaruh Fintech Terhadap Inklusi Keuangan : Tinjauan Sistematis Benediktus Rolando
Jurnal Akuntansi dan Bisnis Vol. 4 No. 2 (2024): Oktober 2024 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v4i2.808

Abstract

Financial technology (fintech) has emerged as a transformative approach to addressing systemic barriers in financial access, particularly for underserved and marginalized populations traditionally excluded from conventional financial services. This systematic literature review employs a qualitative methodology utilizing systematic literature review (SLR) techniques, following the PRISMA guidelines through comprehensive database searches across Scopus and Google Scholar, systematically screening peer-reviewed articles published between 2019-2024, with inclusion criteria focused on studies directly addressing fintech's impact on financial inclusion. The success of fintech-driven financial inclusion strategies critically depends on developing inclusive technological ecosystems, creating supportive regulatory frameworks, prioritizing consumer protection, and fostering collaborative partnerships between policymakers, financial institutions, and technological innovators. Ultimately, this research underscores the transformative potential of financial technology in democratizing financial access, while highlighting the complex, multidimensional challenges requiring continued research, innovation, and collaborative approaches to truly advance global financial inclusion.
The IMPACT OF CRYPTOCURRENCY ON THE TRADITIONAL BANKING SYSTEM IN INDONESIA: A THREAT OR COMPLEMENT Benediktus Rolando
Jurnal Akuntansi dan Bisnis Vol. 5 No. 1 (2025): Mei 2025 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v5i1.861

Abstract

This study explores the relationship between cryptocurrency and the traditional banking system in Indonesia, aiming to determine whether cryptocurrency acts as a threat or a complement to conventional banking practices. The research employs a systematic literature review methodology, conducting extensive searches through the Scopus and Google Scholar databases to gather relevant data and insights. The rapid growth and adoption of cryptocurrencies, particularly Bitcoin, have revolutionized financial interactions by providing decentralized alternatives that enhance transaction efficiency and reduce costs, thereby challenging the established norms of the traditional banking system. The study reveals the dual nature of cryptocurrencies, highlighting their potential to compete with traditional banks while also presenting opportunities for innovation through the integration of blockchain technology, which can improve transparency and security in financial transactions. The regulatory environment in Indonesia plays a crucial role in shaping the dynamics between cryptocurrency and the banking sector. Currently, cryptocurrencies are classified as commodities, but the legal framework remains ambiguous, potentially exposing banks to risks such as money laundering and fraud. The findings emphasize the importance of establishing a balanced regulatory approach that can effectively harness the benefits of cryptocurrency while mitigating its associated risks. By doing so, Indonesia can foster an environment where both traditional banks and digital currencies can coexist and thrive, contributing to the development of a more robust and inclusive financial ecosystem.
Co-Authors Alberta Ingriana Herry Mulyono Salya R. Susanto