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The Role of Brand Equity and Perceived Value on Student Loyalty: A Case Study of Private Universities in Indonesia Rolando, Benediktus; Mulyono, herry; Pasaribu, Johni Paul Karolus
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 3 No 1 (2024): Volume 3 Nomor 1 Januari 2024
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2024.3.1.1611

Abstract

With the growing importance of customer loyalty, there is still confusion about what can influence and improve loyalty in the education sector. Although research on the topic of customer loyalty is vast and growing, not much literature focuses on students and people in the education sector. In the absence of such consensus, the purpose of this study is to examine how perceived value and brand equity influence student satisfaction and loyalty, specifically in the setting of the Private Higher education sector. The data collection method was obtained from 200 samples of university students in Jambi (primary data) using Structural Equation Model AMOS 26 analysis: four hypotheses have a positive and significant effect, where Satisfaction has the greatest effect. However, it did not find the effect of Perceived Value on Loyalty. The conclusion of these findings suggests that good Perceived Value and Brand Equity for higher education products or services will increase Satisfaction, and therefore will have implications for the realisation of increased student Loyalty.
Sistem Informasi Promosi Berbasis Web Pada UMKM Jajanan Aulia Ternando , Dayu; Mulyono, Herry
Jurnal Manajemen Sistem Informasi Vol 7 No 3 (2022): MANAJEMEN SISTEM INFORMASI
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (963.229 KB) | DOI: 10.33998/jurnalmsi.2022.7.3.185

Abstract

At this time in an era where to disseminate or search for information using internet media without any limitations, the current rapid business competition requires business people to always follow market developments and the wishes of the market. UMKM Jajanan Aulia are experiencing limited time constraints in promoting their products, so the marketing activities carried out by UMKM Jajanan Aulia are currently not being managed properly. Therefore, the main problem faced is marketing, especially in the field of promotion. The purpose of this research: object-oriented approach using UML (unified modeling language). This research produces a prototype web-based promotional system design that uses the programming language PHP (Hypertext Preprocessor) and database MySQL (My Structured Query Language), it is hoped that this information system prototype is developed so that it can actually be applied to UMKM Jajanan Aulia to support all business processes from a website-based promotional information system.
Sistem Informasi Pemasaran Produk Pada Toko Online Agsel Gusti Jaya, Suarni; Mulyono, Herry
Jurnal Manajemen Sistem Informasi Vol 7 No 4 (2022): MANAJEMEN SISTEM INFORMASI
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (987.763 KB) | DOI: 10.33998/jurnalmsi.2022.7.4.681

Abstract

The marketing information system at the existing Agsel Online Store still uses a manual system (dor to bang, wa, brochures and facebook), so the product marketing process takes a lot of time, does not update, is not efficient and spends a lot of money to print banners and brochures resulting in high income. accepted by the minimal agsel shop. For this reason, Agsel online shop wants to use web-based marketing to increase revenue, save time because the web can be accessed at any time, is accurate and more efficient. The purpose of this research is to analyze and design a Product Marketing Information System at Agsel Online Stores. The method used by the author is the prototype design method according to the title that the author takes, namely the analysis and design of a marketing information system at the Agsel online store. It is hoped that with this web-based marketing and sales, it can increase revenue at the Agsel store with more and more Agsel store products being known more widely by the entire community. It is hoped that further researchers at the Agsel store can create a website application that can combine product sales predictions with the Weka application and real web creation, not just design.
Sistem Informasi Pengaduan Masyarakat Berbasis Web Pada Kantor Desa Ladang Peris Kecamatan Bajubang Kurniasih, Kurniasih; Mulyono, Herry
Jurnal Manajemen Sistem Informasi Vol 7 No 4 (2022): MANAJEMEN SISTEM INFORMASI
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (545.715 KB) | DOI: 10.33998/jurnalmsi.2022.7.4.692

Abstract

The Ladang Peris Village Office, Bajubang District, has not used the computerized system and complaint process used by the village office by taking notes. In delivering information to the community, the Ladang Peris Village Office, Bajubang District, still uses the information board placed in the village office. In addition, to serve public complaints, the Ladang Peris Village office uses the complaint counter to be submitted directly to village officials regarding the village agenda, rural development plans, information on damaged roads, disaster-prone locations. In addition, there is no media to introduce rural tourism to outsiders, and there is no media information regarding fundraising from donors. The existing constraints cause the performance of village officials at the Ladang Peris Village Office to be relatively long, the information that should be conveyed to the community is not channeled properly and makes it difficult for the community to make complaints, it is necessary to use website technology to support the reporting process that can be used by village officials and the community in Peris Farm Village, Bajubang District. The application of technology, especially the public complaint information system, will facilitate the device by reducing limitations in providing services to the community
Sistem Informasi Layanan Klaim Asuransi Berbasis Web Pada Ajb Bumiputera 1912 Kantor Cabang Telanaipura Jambi Tyas Rahayu, Ati; Mulyono, Herry
Jurnal Manajemen Sistem Informasi Vol 8 No 1 (2023): MANAJEMEN SISTEM INFORMASI
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (917.449 KB) | DOI: 10.33998/jurnalmsi.2023.8.1.761

Abstract

AJB Bumiputera 1912 Telanaipura Jambi Branch Office is an insurance company that provides services to the community. In the current system, the claim submission service process is still done manually, that is, submitting claims can only be processed if the agent and customer have a meeting and the customer completes a claim submission form. This causes the length of the claim submission process and the services provided do not run optimally. Based on the existing problems, a claim submission service system is needed in order to assist AJB Bumiputera 1912 Telanaipura Jambi Branch Office in terms of claim submission services. The purpose of this research is to design a prototype of the claim submission service system using the system modeling tool, namely UML and the diagrams used include use case diagrams, activity diagrams, and class diagrams. The results of this research are in the form of designing a prototype claim submission service system that can be implemented by AJB Bumiputera 1912 Telanaipura Jambi Branch Office to help facilitate the management of information on life insurance claims submissions.
Sistem Informasi Promosi Berbasis Web Pada CV. Indoestri Supply Nurhaliza, Tiko; Mulyono, Herry
Jurnal Manajemen Sistem Informasi Vol 8 No 1 (2023): MANAJEMEN SISTEM INFORMASI
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1187.291 KB) | DOI: 10.33998/jurnalmsi.2023.8.1.769

Abstract

CV. Indoestri Supply is a company that sells Thaitea beverage equipment. Problems were found, namely: the promotion process using conventional promotion through the installation of banners, word of mouth promotion, and added to promotion through social media advertising. The purpose of this research is to analyze and design a web-based promotional information system. The research method uses a prototype model and a UML model, using use case diagrams, activity diagrams, and class diagrams. The results of this study are a prototype of a web-based promotional information system that can help CV. Indoestri Supply in overcoming the problems faced.
Sistem Informasi Manajemen Bengkel Berbasis Web pada Bengkel Ikhsan Jaya Motor Nurlaila, Dila; Mulyono, Herry
Jurnal Manajemen Sistem Informasi Vol 8 No 2 (2023): MANAJEMEN SISTEM INFORMASI
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (887.69 KB)

Abstract

Management information systems as a tool to support productivity are needed both for large companies and small businesses, with the aim that business activities can run effectively and efficiently. Ikhsan Jaya Motor is one of the MSMEs (Ministry of Micro, Small & Medium Enterprises) engaged in motorcycle service, spare parts sales, motorcycle and car cleaning, and carpet cleaning. This study aims to analyze and design a web-based workshop management information system to overcome problems such as making financial reports, recording transaction data, and procuring stock of goods. The system development method used is RAD (Rapid Application Development) only for the stages requirements analysis, and systems design which is described with use cases, activity diagrams, and class diagrams. This research resulted in a prototype of a web-based workshop management information system in the form of a database design and a user interface design that was created using the prototype online tools Mockflow.
Sistem Informasi Pemesanan Tiket Berbasis Web Pada PO. Lapan-Lapan Travel Kota Jambi Agung Kurniawan, Ade; Mulyono, Herry
Jurnal Manajemen Sistem Informasi Vol 8 No 2 (2023): MANAJEMEN SISTEM INFORMASI
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1612.154 KB)

Abstract

Technological advances that continue to grow always provide new changes in improving the quality and performance of a company. Related to the operational activities of the PO ticket booking business. Eight-Lapan Travel Kota Jambi currently that customers must come to the outlet to make ticket reservations and travel operator officers often experience errors in terms of giving seat numbers or recording the desired departure hours by prospective customers. As well as the obstacles in managing advice information from consumers due to the process of information advice and complaints using via sms. The author of web-based information system design using protoype methods includes diagaram use cases, activity diagrams, display design diagram classes, database structure tables. The result of this study is to analyze and build an information system design that can help automate the ticket booking process. The design of the system built can help to be a reference for travel parties related to the obstacles faced regarding the current business process of ticket booking operations.
Sistem Informasi Manajemen Layanan Pada PDAM Tirta Batanghari Wibowo Putra, Niko; Mulyono, Herry
Jurnal Manajemen Sistem Informasi Vol 8 No 2 (2023): MANAJEMEN SISTEM INFORMASI
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (906.443 KB)

Abstract

Customer satisfaction with PDAM Tirta Batanghari services is related to the level of service quality that can be measured by looking at complaints and feedback from the community. The use of IT can help improve the quality of service at PDAM Tirta Batanghari and is seen as a strategic asset that also determines PDAM Tirta Batanghari's business strategy. This research was carried out with the aim to design itsm information system at PDAM Tirta Batanghari. The method of data collection used is the method of observation and interview, then the data and information obtained are analyzed which results in an analysis of the condition of the system that is running. The system is designed in the form of a protitipe whose design follows each stage of the ITIL process version 4 of the service management area, namely: incident management, service request management, problem management. The results of this study are in the form of a design of ITSM information system at PDAM Tirta Batanghari designed based on itil framework version 4 of service management area.
Sistem Informasi Penyewaan Alat Berat Berbasis Web Pada PT. Akta Trisad Aini, Syarifah; Mulyono, Herry
Jurnal Manajemen Sistem Informasi Vol 7 No 2 (2022): MANAJEMEN SISTEM INFORMASI
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jurnalmanajemensisteminformasi.2022.7.2.1244

Abstract

AKTA TRISAD is one of the businesses engaged in the rental of heavy equipment. The problems that occurred at PT. AKTA TRISAD, namely the frequent occurrence of repeated rentals, difficulty in searching for data and difficulties in disseminating information regarding heavy equipment rental. The purpose of this research is to design a web-based heavy equipment rental system at PT. AKTA TRISAD. The method used in system design is the prototyping method. While the system modeling tools used by the author are Use Case Diagrams, Activity Diagrams, Class Diagrams. This rental information system prototype is expected to facilitate PT. AKTA TRISAD in carrying out the process of renting heavy equipment and facilitating the dissemination of required information. So as to be able to produce the required information quickly, precisely and accurately.