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All Journal Jurnal Komunikasi dan Organisasi (J-KO) Kajian Ilmiah Mahasiswa Administrasi Publik (KIMAP)
Syukri
Muhammadiyah University of Makassar
Humanities

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Efektivitas Penerapan E-Government Berbasis Aplikasi Ferizy Di Pelabuhan Pamatata Kabupaten Selayar Muh Taufik; Haerana; Syukri
Kajian Ilmiah Mahasiswa Administrasi Publik (KIMAP) Vol. 7 No. 1 (2026): February 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/nkmg5q52

Abstract

Abstract: The implementation of e-government through digital technology is a strategic initiative to enhance the quality of public services. One such initiative is the adoption of the Ferizy application as a ferry ticket booking system at Pamatata Port in Selayar Regency. This study analyzes the effectiveness of e-government implementation through the Ferizy application in the context of public service delivery at Pamatata Port. Employing a qualitative descriptive approach, data were collected through observation, in-depth interviews, and documentation involving ASDP officers and ferry service users. The effectiveness analysis was conducted using five indicators proposed by Sutrisno: program understanding, target accuracy, timeliness, goal achievement, and real change. The findings indicate that the implementation of the Ferizy application has been effective in improving service accessibility, transparency, and efficiency in the ticket purchasing process. Nevertheless, several challenges persist, including limited digital literacy among certain segments of the population, technical difficulties within the application, and prolonged queues for ticket verification at the port. In conclusion, the study demonstrates that implementing e-government through the Ferizy application has had a positive impact on public service delivery. However, further efforts are required to strengthen socialization, provide user assistance, and improve system functionality and operational coordination. Keywords: Effectiveness, E-Government, Ferizy, Public Services, Pamatata Port
Strategi Komunikasi Pemasaran Thrifting Doubleus.Mks Pada Media Sosial Instagram Fitriani; Syukri; Arni
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kx6hwg53

Abstract

This research is motivated by the importance of marketing communication strategies in increasing consumer attraction and purchase decisions in thrifting businesses in the digital era, particularly through Instagram social media. This study aims to analyze the implementation of the marketing communication strategy of Doubleus.mks in attracting attention, building interest, creating desire, and encouraging consumer purchasing actions. The research employed a qualitative method with a descriptive-analytical approach, using primary and secondary data collected from four informants. The results show that Doubleus.mks implements its marketing communication strategy by utilizing various Instagram features such as Instagram Story, feed posts, Reels, Live Instagram, story highlights, Direct Message (DM), and geotagging to facilitate audience access to store location information and enhance interaction with customers. These strategies are proven effective in delivering consistent marketing messages, building two-way communication between seller and consumers, and increasing purchase intention and buying decisions. In conclusion, the optimal use of Instagram features can serve as an effective marketing communication strategy for thrifting businesses in expanding market reach and strengthening relationships with consumers.
Co-Authors Arni Fitriani Haerana Muh Taufik